Do you want an easy way to keep your beer or wine cold, but don’t want to use the necessities that modern civilization has provided for you, like a refrigerator or ice? Well, you could always mount a growler to the roof of your car in the winter and… Too silly of an idea? I agree, but the fact is, this very concept actually exists.

It’s called Blitzen. Get it? Except instead of a reindeer braving the cold to help Santa deliver his presents to all of the good boys and girls, this Blitzen will hold a bottle of wine or a growler of beer and attaches to your vehicle’s roof with 100-pound magnets to deliver sober boys and girls a cold drink when they hit their destination.

Your bottle stays secure with a ratchet-style fastener. I find it interesting that there’s no lock on it. So basically, every time you stop, your beer or wine is in serious danger of someone swiping it and making a run for it. Oh well. If they are daring enough and get away with it, I say they earned it.

I’m gonna get something with a spacious roof and a set of 9 of these and call myself Santa. “Now Dasher! Now Dancer! Now Prancer and Vixen! On Comet! On Cupid! On Donner and Blitzen! You too Rudolph! *burp* Onward to partytown!”

[via Geekologie via Cool Material]