I’m not sure how the TSA will deal with the grenade-like looks of this USB flash drive, but it definitely looks interesting. While I prefer something more minimal, the fact of the matter is that some USB flash drives get lost so quickly that it makes sense to make them more visible. The RuggedKey uses a protective orange bumper to keep the flash drive secure, and so you probably won’t lose track of it either.

The RuggedKey was designed by the Scottish designer Neil Poulton, and has similar looks to LaCie’s rugged orange hard drive. When the RuggedKey flash drive is stowed in the bumper, your data is supposed to be safe from heat, cold, and 330 feet drops, as is evidenced by this video:

It’s made to be unbreakable, but I’m sure we’ll see a YouTube video where someone finally manages to break it – with a steamroller or by dropping it in a tub of thermite.

It comes in sizes of 16 and 32 GB and is USB 3.0 compatible. The 16 GB RuggedKey sells for $39.99(USD) while the 32 GB version costs $69.99.

[via designboom]