Zynga CEO Mark Pincus says ‘no thanks’ to console gaming, isn’t worried about a life detached from Facebook

Zynga CEO Mark Pincus

Zynga CEO and founder Mark Pincus just took the stage here at D10, and in a wide-ranging interview with Kara Swisher, he sidestepped conversation about Words With Friends and Farmville long enough to touch on the murky world of console gaming. In a bid to quell any potential surprises at E3 next month, Mark said outrightly that his company is not interested in getting into the console world. "We're aiming for you," he said while pointing at Swisher. "We're going after the mainstream market. There's too much friction [in the console world]."

He also made clear that he tries to not look too far ahead of where the world really is. When talking about the undeniable shift to mobile, he made clear that there's still a huge amount of desktop traffic on Zynga's games -- "lots of people play while bored on conference calls at work," he quipped. It's an interesting viewpoint in a world where PSN and Xbox Live Arcade has given independent developers all new distribution platforms to reach users, but it also highlights the outfit's intrinsic attachment to Facebook in particular.

Continue reading Zynga CEO Mark Pincus says 'no thanks' to console gaming, isn't worried about a life detached from Facebook

Zynga CEO Mark Pincus says 'no thanks' to console gaming, isn't worried about a life detached from Facebook originally appeared on Engadget on Wed, 30 May 2012 13:02:00 EDT. Please see our terms for use of feeds.

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American Express Offers Farmville Credit Card, Lets You Plant “Money Tree”

Do you still spend too much time playing Farmville? Ready to get deeper and take it to the next level? Then why not get a Farmville credit card? Zynga has a new deal with American Express and the credit card company is offering pre-paid cards attached to their Serve rewards program. You can earn Farmville in-game cash for some of your real-life purchases.
farmville money tree
To get the card, you have to plant a Serve money tree in your farm. Then you can register to receive a Zynga Serve co-branded prepaid card in the mail. After that just link the card to a bank account, debit card, credit card, or cash using a GreenDot MoneyPak. Next step? Spend away and enjoy your accumulated debt.

Currently, the rewards offered to Farmville players are limited, but it seems like they plan to add more. Signing up or converting an existing account will earn you $63(USD) of in-game money, and the first five purchases made with the card that are over $25(USD) will earn you 50 dollars in-game. Harvesting your money tree, adding money to the prepaid card, etc will earn you smaller amounts. So how many of you are getting a Farmville card?

[via Geekosystem]


AMEX and Zynga team up for themed card, replace cash back with FarmVille rewards

AMEX and Zynga team up for themed card, replace cash back with FarmVille rewards

Have you ever judged a friend's financial savvy based on the rewards yield of the cards in their wallet? Now you won't have a choice. For those of you that abhor free flights, detest comped hotel rooms and net severe displeasure from earning cash back, AMEX may finally have your plastic match. It's called the Zynga Serve Rewards card -- yes, the same Zynga that's behind time-sink cash cows like FarmVille, CityVille and CastleVille (?!) -- and it enables you to accrue "Zynga Farm Cash," which as you might imagine provides no financial gratification in the physical world.

"FarmVille players now have the ability to plant an interactive Serve Money Tree in their Farms which will give them the ability to level up in game and earn Zynga Farm Cash for virtual awards redemption." We can't make this stuff up. The co-branded prepaid card is tied to a US currency-filled bank account, debit or credit card, and rewards will be assigned for your first five purchases of $25 -- at launch, with further incentives to come later this year. On top of that limitation, there's also a fairly outrageous fee structure (which effectively translates to 2.9 percent of each transaction when the account is funded with another credit card), detailed in full at the source link. Well, at least the card is colorful. Go tell that "Serve Money Tree" that water's on the way!

Continue reading AMEX and Zynga team up for themed card, replace cash back with FarmVille rewards

AMEX and Zynga team up for themed card, replace cash back with FarmVille rewards originally appeared on Engadget on Tue, 22 May 2012 14:55:00 EDT. Please see our terms for use of feeds.

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