Google reportedly working on its own car, considering autonomous taxi service

Google reportedly working on its own car, considering autonomous taxi service

It's no secret that Google has been slowly but surely finding its way into the automotive industry, as it's already been working with manufacturers to build self-driving cars for quite some time. However, according to Amir Efrati, a former star reporter for the Wall Street Journal, the software giant is looking to drive a few extra miles down that road by designing and building cars of its own. The company has been in talks with component suppliers like Continental AG and Magna International in the hopes that it could put together an entire car under Google's command. The idea, Efrati says, is to put more pressure on car brands to develop autonomous driving tech, regardless of if Google is directly involved or not.

So what would Google do with such a vehicle built under its direct supervision and brand? One idea on the drawing board is a "robo-taxi" service, which is exactly how it sounds: a self-driving car would come and pick you up and drop you off at your destination; at first, a human would need to be behind the wheel just in case, but that could easily change as the tech progresses and becomes more reliable. Steer toward the source link for a few more details about the thought process behind Google's efforts.

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Source: Jessica Lessin

US Transportation agency backs public use of self-driving cars, urges states to adopt legislation

US Transportation agency backs public use of selfdriving cars, urges states to adopt friendly legislation

The key to road safety may lie in self-driving cars. That's the general conclusion of the National Highway Traffic Safety Administration's recently released policy report which urges states to draw up legislation that encourages testing of automated autos. Currently, only three states (i.e., California, Nevada and Florida) have enacted laws that permit companies like Google to operate these vehicles on public roadways. But the NHTSA hopes that with more state-backed adoption, advances in vehicle-to-vehicle communication and automatic braking can more quickly be refined, thus paving the way for industry standards and eventual commercial deployment.

The agency, an arm of the US Department of Transportation, is also conducting its own research into V2V systems and driver guidelines for self-driving cars; the first phase of which is set to play out over a four-year period. For now, though, it still has a few additional hurdles to overcome, namely consumer perception (the NHTSA estimates self-driving cars could reduce crashes by 80 percent) and possible WiFi interference from the whitespace spectrum freed up by the FCC. Though the NHTSA's sights are clearly set on an automated vehicle future, it's yet to determine whether or not inclusion and use of that tech will be mandated.

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Via: Bloomberg

Source: NHTSA