One World Futbol Is Nearly Indestructible, Can Bring Some Joy To Kids In Impoverished Countries

one-world-football-xl

The world’s most popular sport doesn’t involve a cigar shaped ball thrown with the hand, but rather a spherical one kicked around with your feet. And while the barrier to entry is usually quite low, requiring nothing more than a ball and your legs, even that’s a tall order sometimes; in some part of the world, balls are fashioned with thrash and string. The One World Futbol is a very special ball in that even when punctured several times, it doesn’t deflate. It just keeps going and going. And the idea of the project is that if you buy one, another one will be given to a child in need, somewhere in the world. Created by Tim Jahnigen, early on the project was given some wings by an involvement from superstar Sting, and then a sponsorship from Chevrolet. It’s called “One World” in recognition that we really do live in one world, and as a reminder to people in the “first world” that they are in fact sharing the same planet as those who live in more impoverished areas. It’s $40.

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YouTube Campaigns lets nonprofits draw our interest without the telethons

YouTube Campaigns lets nonprofits draw our interest without the telethons

Trying to launch a concerted nonprofit video campaign can feel like tilting at windmills: you might have one moment of undivided attention from viewers before they're off to watch cats and Nigerian pygmy goats. Google wants to make the most of that time through its YouTube Campaigns initiative. The strategy brings on-video overlays and channel sections that show viewers both a progress meter for the campaign as well as a handy links to explore and share what they've found. If all goes well, charities and like-minded organizations get more donations and YouTube views, while we in the general public are reminded that there's more to life than K-pop videos. It certainly beats manning the phones for a celebrity fundraiser.

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YouTube Campaigns lets nonprofits draw our interest without the telethons originally appeared on Engadget on Sat, 20 Oct 2012 06:18:00 EDT. Please see our terms for use of feeds.

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