A few years ago, British e-readers were expected to wait months before Amazon's latest reading slab managed to swim across from the US -- but no more. The refreshed Kindle Paperwhite is set to launch on October 3rd, just slightly over a week later than its scheduled release in America. Higher resolution, higher contrast text and next-gen lighting technology can be yours for £109 -- reservations are being accepted at the source.
Filed under: Amazon
Source: Amazon UK
The most striking difference you'll notice in the just leaked announced new Kindle Paperwhite isn't something on the device's screen -- it's on the backplate. AMAZON. That brand, once so subtly tied into the company's game-changing e-reader, is now big, bold and garishly displayed in gloss across the upper part of the Paperwhite's posterior. Why? Well, the answer is quite simple really: compared to the Kindle brand, Amazon's brand equity is much stronger in overseas markets. If you're a longtime Kindle user like me, you'll probably find this design tweak annoying, but that's about all it is. The rest of this new Paperwhite is a matter of finessing the tried-and-true Kindle experience, not disrupting it.
Filed under: Amazon