Stories about people having to eat other people in times of crises are pretty common. A mountain climber eating his fallen companion so he wouldn’t starve to death. Trapped miners eating a dead friend while they waited for help. Gory, but unfortunately true in some cases.

So how would you feel about eating fresh ‘human’ meat, not because you’re starving or anything, but just for the heck of it?

Fake ‘human’ meat, that is. To promote Resident Evil 6, Capcom set up a temporary butcher shop in the Smithfield meat market East London. While the meat was actual meat, it’s not really from humans (obviously.)

They served up a selection of parts, from human hands and entire arms to offal which included fingertips and weiner tips (and when I say weiner, I don’t mean sausages.) Check out the gallery and you’ll see what I mean.

The campaign obviously relied a lot on shock value. To be honest, though, the whole thing just kind of grossed me out. But I’m thinking that was their point.

[via BuzzFeed]