Razer CEO wants annual Blade laptop refreshes, isn’t worried about price complaints

Razer CEO Min-Liang Tan is charismatic, clearly very smart and passionate -- not a bad combination considering he's the face and voice of a major international hardware manufacturer. Razer's latest, the second-generation Blade gaming laptop, launches this week for the whopping price of $2,500, and we spoke with Min-Liang about just that. "This," he said, referencing the second-generation Blade's slim power brick, "costs seven times this," he added, pointing to a competitor's power supply. "Do we have to do this? Probably not." And that's emblematic of Razer's whole approach to the Razer Blade, as a line of gaming computers. Expensive? Yes, very. But significantly nicer and more detailed that its less expensive competition? Also yes. Also very.

As our own Sean Buckley put it in our review of their latest gaming laptop, "the Blade is a gorgeous machine." It's true -- at just 0.88 inches tall and 6.6 pounds, the new Blade is remarkably thin and light for a 17-inch laptop with enough juice under the hood to sate even the most spec-obsessed of PC gamers. But are enough gamers out there willing to trade a lower price tag for a better-looking machine? Razer and its CEO certainly think so, and they've got numbers from the first, more expensive Blade to prove it. "The original Blade was at $2,799. Back then, it was pricey, but we've been surprised at the amount of demand for that. We thought we were gonna sell out in 30 days -- we had 30 days' stock. But we sold out in 30 minutes for the first batch," he said. And, as far as pre-order numbers go for the second version, Min-Liang's confident they mean good things for the future of the Blade.

"We're getting hammered with the pre-orders for the new Razer Blade. Right now, we'll be able to ship most of the orders by September 30, fingers crossed. But we're trying to bring in as many units as possible," he excitedly explained. Min-Liang isn't too worried about offending first-gen buyers, either -- the first Razer Blade launched in early 2012 for just shy of $2,800. Less than 10 months later, the second-gen Blade is launching for $300 less with a significantly upgraded graphics card. Sure, first-gen adopters get a $500 discount on the new Blade, but the sting of early adoption is especially rough in such an instance.

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Razer CEO wants annual Blade laptop refreshes, isn't worried about price complaints originally appeared on Engadget on Mon, 01 Oct 2012 17:29:00 EDT. Please see our terms for use of feeds.

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Razer Blade review (late 2012)

Second-generation Razer Blade review

Razer has made a habit of catching us off guard -- breaking the mold as an accessory manufacturer by building laptops, prototype game handhelds and controller-toting tablets. Their Blade laptop cut through our expectations as well, featuring a beautiful aluminum shell and one of the thinnest profiles of any gaming rig on the market. It had some serious flaws, though: it was underpowered, had minor build issues and simply fell short in the audio department. Its maker, apparently, wasn't deterred: mere months after the original Blade's own debut, Razer is now introducing a successor.

Most of the changes are internal: this model swaps out the original's Sandy Bridge CPU and last-generation NVIDIA graphics for a newly announced 2.2GHz Intel Core i7-3632QM processor and a Kepler-based GeForce GTX 660M GPU. It caught our interest -- Razer had previously insisted its first laptop wasn't built just for power, but for a premium experience. Now, the firm seems to be focusing on both (now that's a premium experience we can get behind). So, is this upgrade enough to make up for the OG version's shortcomings? Read on to find out.

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Razer Blade review (late 2012) originally appeared on Engadget on Sun, 30 Sep 2012 03:01:00 EDT. Please see our terms for use of feeds.

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Second-generation Razer Blade hands-on (update: video)

Razer Blade 20 handson

Razer's second attempt at a gaming laptop is just as sleek as its first try, and even more powerful. The second-generation Razer Blade -- Razer Blade 2.0, we're calling it -- packs some serious hardware: an unannounced Core i7 processor, NVIDIA GeForce GTX 660M graphics (a big step up from last year's GT 555M inclusion), 8GB of 1600MHz DDR3 RAM, a 500GB 7200RPM hard drive, and 64GB of solid state storage. All that hardware is stuffed in a nigh identical aluminum chassis to the first edition, with a 17.3-inch high def screen and the infamous multitouch LCD Switchblade interface (read: that bizarre little touch screen built into the keyboard). And all this for the low, low price of ... nearly $2,500. Yikes.

For the savvy, independently wealthy gamer on the go, however, little else on the market compares to Razer's Blade laptop. The second generation focuses on beefing up the tech specs from last year, and that's immediately apparent with the inclusion of the Kepler-grade GTX 660M. Not much else is changed in the hardware department otherwise, with the exception of the USB slots all being upgraded to 3.0 -- the same LCD touch panel display sits on the right side of the keyboard, and its been bolstered with a new software suite.

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Second-generation Razer Blade hands-on (update: video) originally appeared on Engadget on Thu, 27 Sep 2012 12:24:00 EDT. Please see our terms for use of feeds.

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Second generation Razer Blade laptop sharpens its edge with GTX 660M, unannounced Core i7 CPU

Second generation Razer Blade laptop announced at PAX Prime with GTX 660M, unannounced Core i7 CPU

The 17-inch behemoths that call themselves gaming notebooks are traditionally quite large, trading extreme performance for substantial bulk. These machines routinely flirt with double digit weigh-ins, and flaunt meaty 1.5-plus inch bezels. They represent a unwieldy reality in portable power that most gamers have learned to expect. Not Razer CEO Min-Liang Tan, however -- he's still chasing the dream: thin, powerful and sleek. Tan caught up with us this week to brief us on the next generation Razer Blade, a rig that still boldly claims to be the "world's first true gaming laptop."

Razer's first laptop hit shelves earlier this year, packing a 2.8GHz Core i7-2650M CPU and a GeForce GT 555M GPU into a svelte 0.8-inch aluminum shell. Tan explained that the rig's attractive hull hadn't changed much, but its internals sure have. "The Blade was our first laptop, and we've taken feedback really seriously since then," the CEO told us. "We've been listing to gamers and made a chart of all the pros to keep, and all the cons to address. Every single one of them." That chart eventually mapped out the refreshed rig's internals, which include an unannounced Core i7 processor, NVIDIA GeForce GTX 660M graphics, 8GB of 1600MHz DDR3 RAM, a 500GB 7200RPM hard drive and 64GB of fast-booting solid state storage. All this comes in the same aluminum shell as the first Blade, of course, sporting a 17.3-inch high definition display and the firm's exclusive multitouch LCD Switchblade interface. Tan says the new build addresses some of our own complaints too, noting that the sticky hinge that plagued our review unit has been tweaked to bend to a lighter touch. The machine's internal speakers have been upgraded as well, and are said to be 250% louder with no distortion.

The new Blade's sharpened specs will come with a price cut, ringing in at a penny under $2,500 -- and gamers who picked up its predecessor (which will be getting its own price cut, to $2,299), we were told, can snag one for $500 less. Pre-orders are slated to start on September 2nd, and should ship within 30 days. The new laptop is being unveiled for the first time at PAX Prime this weekend. Not in Seattle for Labor Day? Check out the official press release after the break.

Continue reading Second generation Razer Blade laptop sharpens its edge with GTX 660M, unannounced Core i7 CPU

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Second generation Razer Blade laptop sharpens its edge with GTX 660M, unannounced Core i7 CPU originally appeared on Engadget on Fri, 31 Aug 2012 18:15:00 EDT. Please see our terms for use of feeds.

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