Last week, Tesla gave some good news to owners of its electric autos -- an unconditional warranty on Model S power packs and the availability of Roadsters and Model S's as loaner models should your EV be laid up for repairs. Today on a media call, Elon Musk announced a new financing option for would-be buyers and informed us that Teslas have a higher resale value than any other car. Because of this, Musk is personally guaranteeing that his cars will have a higher resale value than those from major luxury brands like BMW, Audi and Jaguar (which broadens the guarantee beyond the old one that had the value pegged to the residual value of a Benz S-class). Additionally, the company is now upping its longest financing option from 63 to 72 months to make it easier for folks to get in the driver seat.
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Tesla introduced its Resale Value Guarantee in 2013, when buying an upscale electric car was a riskier prospect. What if your Model S was worth less than a tried-and-true German sedan? However, the market has clearly grown up since then... and Tesla...