Fake Online Reviews: Researchers Identify Which Hotels Have Incentive To Manipulate


A trio of business school professors — in trying to understand the potential effects on consumers and the economy by fake reviews — has identified which hotels are likely to generate or attract...

This Is the Modem World: Review Sites Are Broken

Each week Joshua Fruhlinger contributes This is the Modem World, a column dedicated to exploring the culture of consumer technology.

DNP This Is the Modem World Review Sites Are Broken

I'm about to walk into my favorite restaurant in the world. The food is yummy, healthy and fits my budget. The staff knows my name and rarely has to ask how I'd like something served. And the location couldn't be better. It's the perfect place.

But before I can pass the threshold to nosh nirvana, a stranger on his way out gives me a sideways glance and whispers, "This place is horrible. Don't bother."

This place? My place? The best restaurant on earth? How can this be? Perhaps something has changed. Did the chef leave? Is the cute hostess gone? Have I been wrong this whole time?

But I have faith. I follow through, and the best restaurant in the world is still just that, just as I remembered.

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