Snapchat’s Lens Studio helps create your own AR effects

As fun as Snapchat's augmented reality World Lenses can be, there are only so many times you can see a headphone-toting hot dog before you crave something new. Wouldn't it be nice if you could make your own? Well, you can: Snap has unveiled a Lens...

Snapchat’s new ad formats are designed to keep you watching

This week, Snapchat debuted two new ad styles meant to engage its users more and encourage less skipping, TechCrunch reports. So far, the app's ads have largely consisted of short videos, which followed the last clip in a Story or were placed through...

Snapchat’s AR Lenses are the newest tool for ads

Remember Snapchat's dancing 3D hot dog? Well, you might start seeing a few more Lenses like that one because Snap is opening up its 3D World Lenses to advertisers. So far, it has partnered with Warner Bros. and Bud Light to create Lenses featuring th...

Snapchat’s new filters make your photo backgrounds look surreal

Snapchat is rolling out some new filters today that go beyond your face. Now, any time the app detects a sky in your picture, "Sky Filters" will show up in the filter carousel. They'll allow you to switch the real sky out for something entirely diffe...