Surfer Kelly Slater Looks to Cash a $1.1 Million In GoPro IPO


Action camera maker GoPro has set terms for its initial public offering later that could value the company at nearly $3 billion. An updated financial filing with the Securities and Exchange...

Michael Jackson Hologram Shown at Billboard Awards


It was no child’s play. The acting out of dance routines by a make-belief hologram of the late King of Pop, Michael Jackson at the Billboard Music Awards didn’t come for free. It was the fruit of...

GoPro Wins by Losing Control


The days when companies could tightly control what’s said about them are long gone (if they ever really existed.)  Social networks and new technologies now produce brand conversations and brand...