Apple Starts Using iBeacons to Guide In-Store Shopping at its 254 US Stores


Whether you want to collect some ordered goods, buy a pair of earphones or upgrade to a new iPhone, Apple’s iBeacon technology allows you to do some in-store shopping that truly conjures up the...

Shopkick’s ShopBeacon is Using Apple’s iBeacon Technology in Macy’s Retail Stores


Along with iOS 7, Apple also brought out its iBeacons. This happens to employ Bluetooth Low Energy signals in order to make micro-location amenities possible. And it also allows for app activity....