They used to tell you to not play with your food when you were a kid. Forget that nonsense. Play with your food all you want – especially when it’s Jell-O. These new Jell-O Play Build & Eat kits make it perfectly acceptable.

Each of these kits comes with two packages of Jell-O and two molds so you can create LEGO blocks to build things. IThe recipe is thicker than standard Jell-O so that your buildings aren’t all wobbly. As an added bonus, if you drop these bricks on the floor, they won’t kill your foot and leave you screaming in pain.

Do you really want dirty hands all over your Jell-O though? I don’t. If you’re building me a house of Jell-O you’d better wear gloves. Something tells me this is going to fail. Yeah, you can build that Jell-O house, but I bet that thicker consistency will be chewy like rubber. Also, get ready to clean lots of colorful stains out of your carpets, parents.

If you want to try these out for yourself, they’re available now over on Amazon. But first, check out this promo video so you can watch a Jell-O brick have a trippy adventure with other Jell-O creations.

Your move LEGO. I am awaiting your imminent LEGO Jigglers set to compete!

[via Gizmodo via Geekologie]