Google and Samsonite’s smart backpack is a better use of Jacquard

When Google and Levis launched their Jacquard smart jacket in 2017, the world was a very different place. Most people actually commuted, they didn’t just roll out of bed in their underwear.  The idea of a smart jacket that would help you interact wit...

Google and Adidas prep smart insoles that tie into ‘FIFA Mobile’

Your swift-footedness in real life could soon translate to the games you play. The combination of an official teaser and a Footy Headlines leak has offered a peek at Adidas GMR insoles that use a Google Jacquard tracking tag to not only measure your...

Google and Levis’ second jacket is smarter, but still a novelty

You wouldn't normally think of Google as a maker of clothing, but the company has been working on a platform for connected apparel and accessories for awhile now. Four years ago, it teased Jacquard, a platform involving touch-sensitive threads that c...