Google implements local business AdWords to Maps on Android and iOS

DNP Google adds AdWords to Maps

Love 'em, ignore 'em or pay a buck to get rid of them, mobile ads are more than just a waste of space, they're almost a necessary evil. To that effect, Google Maps is populating its search results with local -- and hopefully relevant -- AdWords starting today. Let's say you're looking for a taqueria in Bushwick, Brooklyn; if you're running the latest version of the app, an ad for Tortilleria Mexicana Los Hermanos could appear at the bottom of your screen. Tapping it brings up a card with review ratings, a call shortcut and sharing buttons. From what we've seen, it's unobtrusive and actually kind of helpful, unlike some of Mountain View's other advertising experiments. Now, about those tacos...

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Source: Inside AdWords (Google)

Google runs newspaper ad for Google ads, universe has yet to implode

Google runs newspaper ad for Google ads, universe has yet to implode

Google knows how to tug at your heart strings when promoting its services, but it also has the whole irony thing down pat. Last Thursday, the search giant touted the advantages of its targeted advertising in the Canadian newspaper the Globe and Mail, taking out a large spread asking the delightfully smug question you see above. Lest you think Google's pitch for AdWords wasn't in earnest, the ad also appeared on the Globe's website.

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Google runs newspaper ad for Google ads, universe has yet to implode originally appeared on Engadget on Tue, 14 Aug 2012 20:44:00 EDT. Please see our terms for use of feeds.

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Google Shopping to change formats, charge merchants

http://www.engadget.com/2012/06/01/google-shopping-charging-vendors-new-format/

It's just about closing time for Google Shopping's free merchant listings. The iconic search engine has traditionally shown us products regardless of a commercial relationship with sellers, but they'll be required to fork over some coin if they want to join the party after the fall. Currently called Google Product Listings, the platform's name and format have evolved several times since the Froogle days. Google says the older model can lead to some shady and obsolete info, whereas charging vendors will "encourage them to keep their product information fresh and up to date." New shopping formats are already being tested with a small population of users and include bigger pics and the ability to fine tune the search based on brand or product type. As the song goes, every new beginning comes from some other beginning's end.

Google Shopping to change formats, charge merchants originally appeared on Engadget on Fri, 01 Jun 2012 17:21:00 EDT. Please see our terms for use of feeds.

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