Microsoft downplays Metro design name, might face a lawsuit over all that street lingo

Microsoft Surface for Windows RT hands-on

If you've seen most of Microsoft's design language for nearly three years, there's only one word that sums it up: Metro. In spite of that urban look being the underpinning of Windows Phone, Windows 8 and even the Zune HD, Microsoft now claims to ZDNet and others that it's no longer fond of the Metro badge. Instead, it's supposedly phasing out the name as part of a "transition from industry dialog to a broad consumer dialog" while it starts shipping related products -- a funny statement for a company that's been shipping some of those products for quite awhile. Digging a little deeper, there's murmurs that the shift might not be voluntary. Both Ars Technica and The Verge hear from unverified sources that German retailer Metro AG might waving its legal guns and forcing Microsoft to quiet down over a potential (if questionable) trademark dispute. Metro AG itself won't comment other than to say that these are "market rumors," which doesn't exactly calm any frayed nerves over in Redmond. Should there be any truth to the story, we hope Microsoft chooses an equally catchy name for those tiles later on; Windows Street Sign Interface Windows 8-style UI just wouldn't have the same ring to it.

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Microsoft downplays Metro design name, might face a lawsuit over all that street lingo originally appeared on Engadget on Thu, 02 Aug 2012 17:53:00 EDT. Please see our terms for use of feeds.

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Ex-Microsoftie Robbie Bach: I wouldn’t have made Zune MP3 players, we were just ‘chasing Apple’

Robbie Bach

It took some time after Robbie Bach left Microsoft for the Zune device line to wind to a close, but that hasn't stopped the former music (and gaming) executive from suggesting that it should have been ramped down much, much sooner. While discussing the best way to get a startup company humming at a Northwest Entrepreneur Network event, Bach mentioned his view that Microsoft should never have started down the MP3 player path to start with and should have instead gone service-only. The Zune was a too-little-too-late reaction to the iPod, according to him, and the option to squirt your songs apparently wasn't enough of a lure:

"We just weren't brave enough, honestly, and we ended up chasing Apple with a product that actually wasn't a bad product, but it was still a chasing product, and there wasn't a reason for somebody to say, oh, I have to go out and get that thing."

We've had some affection for the Zune in the past, but there's no denying that it faced an uphill battle from the start. Sales leveled off almost immediately, and the damage was primarily to smaller competitors like Creative and SanDisk that couldn't throw their weight around the way Microsoft did.

Ex-Microsoftie Robbie Bach: I wouldn't have made Zune MP3 players, we were just 'chasing Apple' originally appeared on Engadget on Mon, 14 May 2012 21:36:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceGeekWire  | Email this | Comments