Vertu’s Perry Oosting steps down as CEO, replaced by CMO Max Pogliani

Vertu's Perry Oosting steps down as CEO, replaced by CMO Max Pogliani

According to a statement we received earlier, Vertu's Perry Oosting (pictured left) has stepped down after his successful four year stint as President and CEO, though he'll continue to invest in the company. Despite the relatively short run, the Dutch exec oversaw Vertu's departure from Nokia and subsequently launched the company's first-ever Android device, the Ti. Little is known about the reasons behind this change, but judging by Oosting's considerable knowledge of the luxury goods market, he'll have plenty of options for his next move.

The luxury phone maker will now be led by CMO Massimiliano "Max" Pogliani (pictured right), who's probably best known for building up Nespresso, Nestlé's premium coffee brand, prior to joining Vertu last November. Pogliani will be assisted by ex-Jimmy Choo COO Jonathan Sinclair, who joined Vertu this month under the same title. Press release after the break.

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The Engadget Interview: Vertu CEO Perry Oosting talks specs and rationale

Vertu CEO Perry Oosting talks about specs, TKTK

"Hi, I'm Richard Lai from Engadget. You guys probably hate us but..."

"No no, I don't hate you," Vertu's 52-year-old President and CEO interjected with a charming smile. He then laid a hand on my shoulder and explained our in-joke to the other chuckling diners, "These guys, they read the specs and they only judge by the specs."

Of course, it was just a light-hearted banter the night before our interview, but having been with the luxury phone maker since June 2009 as President, Perry Oosting obviously knew of everyone's ongoing jokes about the rationale of his super expensive phones. Even before Vertu, the Dutchman would've faced a similar problem when he held senior positions at the likes of Bulgari, Prada, Gucci and Escada, except these brands have been around for a lot longer; and for us mere mortals, their existence is already widely accepted. Not so much for the luxury gadgets, though.

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