Chinese-owned Vertu vows to keep making luxury phones in the UK

It's been a little over a week since Vertu announced that it is now under full ownership of Hong Kong's Godin Holdings. Which, as we found out, is linked to Godin Cyberspace Security Technology -- aka GodinSec from mainland China. This raised two q...

Vertu’s mysterious Chinese buyer has its own secure smartphone OS

In recent years, we've watched Vertu evolve to a luxury phone maker that actually cares about specs, and you can thank CEO Massimiliano "Max" Pogliani for that. But according to Financial Times, Swedish private equity group EQT has recently sold Ve...

The Engadget Interview: Vertu CEO Perry Oosting talks specs and rationale

Vertu CEO Perry Oosting talks about specs, TKTK

"Hi, I'm Richard Lai from Engadget. You guys probably hate us but..."

"No no, I don't hate you," Vertu's 52-year-old President and CEO interjected with a charming smile. He then laid a hand on my shoulder and explained our in-joke to the other chuckling diners, "These guys, they read the specs and they only judge by the specs."

Of course, it was just a light-hearted banter the night before our interview, but having been with the luxury phone maker since June 2009 as President, Perry Oosting obviously knew of everyone's ongoing jokes about the rationale of his super expensive phones. Even before Vertu, the Dutchman would've faced a similar problem when he held senior positions at the likes of Bulgari, Prada, Gucci and Escada, except these brands have been around for a lot longer; and for us mere mortals, their existence is already widely accepted. Not so much for the luxury gadgets, though.

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Vertu’s first Android smartphone costs $9,600, admits to falling short of ‘bleeding edge’ (updated)

Vertu's first Android smartphone costs 7,900, admits to falling short of 'bleeding edge'

That fancy Vertu Ti handset we saw pop up last month? It's finally been priced, predictably out of the average buyer's price range. Sticker shock for Vertu's first device since the EQT acquisition starts at €7,900, or about $10,587 $9,600 in the US, and buys eccentrics with money to burn a sapphire-covered 800 x 480 display, 1.5GHz 1.7GHz of processing power and a 1,250mAh battery -- all wrapped in a durable titanium shell. What's it missing? 4G connectivity, unfortunately. "Vertu will never be at the bleeding edge of technology," Vertu head of design Hutch Hutchison told the BBC. "It has to be about relevant technology and craftsmanship -- it's not a disposable product." At those prices, we'd certainly hope not. Vertu phones might not be packed with the mobile world's latest tech, but Hutchison says that the top dollar pricetag buys better durability. "People think sapphire is just posh glass," he explained to the BBC. "The only thing that scratches it is a diamond." At the very least, Vertu customers won't have to worry about which pocket they keep their keys in.

Update: Now with official product shots below and press release (including details on the various stress tests) plus promo video after the break. Also, here's a detailed list of specs: Android 4.0, dual-core 1.7GHz Qualcomm Snapdragon S4 SoC, 64GB storage, 3.7-inch sapphire crystal screen, titanium casing, 8-megapixel rear camera, 1.3-megapixel front camera, NFC and "Full/Micro/Nano SIM capability" (we're waiting for clarification on that one). The prices are as follows:

o. Titanium Black Leather - $9,600
o. Titanium Pure Black - $11,500
o. Titanium Black Alligator - $12,800
o. Black PVD Titanium Red Gold Mixed Metals - $19,900

Richard Lai contributed to this report.

Gallery: Vertu Ti

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Source: BBC

Nokia finishes offloading Vertu, rumors claim Vertu plans a matching switch to Android

Vertu Constellation Quest in gold

Nokia has ended one of the more significant chapters in its tumultuous history: the Finnish phone giant has finished divesting Vertu to private equity firm EQT VI, shedding direct control of the definitive luxury phone brand. The formal switch lets Nokia keep a 10 percent stake and move 1,000 staffers to the newly independent company. Where Vertu goes next may be more intriguing, however. There's no official word on any change of direction, but that hasn't stopped tipsters from claiming to TechCrunch that there's a big shakeup ahead. Supposedly, former Nokia VP Anssi Vanjoki will finally get the phone maker CEO position he's been looking for through a Vertu spot, and he won't simply follow in his former employer's footsteps -- upcoming Vertu phones may use Android, not Windows Phone. While it's a very unconfirmed rumor, a switch-up wouldn't be completely surprising when Vertu is still an all-Symbian house that needs more than just a few extra jewels to stay relevant.

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Nokia finishes offloading Vertu, rumors claim Vertu plans a matching switch to Android originally appeared on Engadget on Fri, 12 Oct 2012 15:09:00 EDT. Please see our terms for use of feeds.

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