Nintendo Wii U to be sold at a loss, 3DS starts to turn a profit

Nintendo Wii U to be sold at a loss, 3DS starts to turn a profit

Mario's alma mater may be looking at its next big console to bolster its stumbling net income, but it won't be raising its bottom line on hardware alone: Nintendo says the Wii U is going to be sold at a loss. While this is par for the course for most game consoles, loss leader products are somewhat of a new trend for Nintendo, which only started selling hardware at a loss recently. On the upside, company CEO Satoru Iwata says the 3DS is back in the black, finally selling for a tidy (though unspecified) profit after dropping its price late last year. Nintendo expects business to pick up down the road, but says circumstances will keep it from attaining "Nintendo-like" profits in this fiscal year.

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Nintendo Wii U to be sold at a loss, 3DS starts to turn a profit originally appeared on Engadget on Fri, 26 Oct 2012 02:37:00 EDT. Please see our terms for use of feeds.

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Nintendo confirms that it’s selling 3DS at a loss, expects that to change

Ever since Nintendo slashed the price of the 3DS, there's been plenty of speculation that the gaming giant has been selling the portable console at a loss. The company acknowledged that fact during its disappointing earnings report, stating, "its hardware has been sold below cost because of its significant price cut in the fiscal year ended March 31, 2012," something that's uncharacteristic of the company's past operations. But as with its fairly unfortunate financials, the company plans to turn things around, adding, "Nintendo expects to cease selling it below cost by the middle of the fiscal year ending March 31, 2013."

Nintendo confirms that it's selling 3DS at a loss, expects that to change originally appeared on Engadget on Thu, 26 Apr 2012 09:54:00 EDT. Please see our terms for use of feeds.

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