If you have a job that makes you suit up Monday thru Friday, it can seem like all your extra time outside of work is spent pressing your clothes for work! It’s time for you to meet Effie – a new domestic appliance that will help you spend more time living and less time getting ready for work. Using a heat, steam and an internal pressing machine, it irons your clothes for you. Simply hang your clothes up straight from the washing machine, click go (or operate it directly from your smartphone!), and look sharp. It’s as simple as that.

Designer: Sergio Martinez of Effie