The Engadget Interview: RIM CMO Frank Boulben

The Engadget Interview Frank Boulbon

It's been said before that RIM CEO Thorsten Heins surely has one of the toughest jobs in tech. It's a title he no doubt shares with Frank Boulben, the company's newly minted CMO. After all, it's Boulben who will be taking charge of the marketing for the company so badly in need of a new image. The Orange / Vodafone expat, naturally, sees very bright things ahead for Research in Motion's future -- a future that hinges almost entirely on the success of the company's much delayed BlackBerry 10.

Like Heins, Boulben insists that all who have seen the much anticipated mobile operating system thus far have been thoroughly impressed -- it's a sentiment that we certainly can't debate. Of course, given all of the trouble the company has run into bringing the OS to market, the number of folks who can claim membership in that exclusive club is small indeed. When the first BB10 devices finally hit early next year, Boulben's team will be tasked with making sure that number increases significantly enough to ensure the company's success in a field that is increasingly dominated by the likes of Android and iOS.

We spoke to Boulben about his plans to help spread the BlackBerry gospel, the time he spent as an executive at the also-troubled Lightsquared and the changes RIM must make to ensure it's success in the future.

Continue reading The Engadget Interview: RIM CMO Frank Boulben

The Engadget Interview: RIM CMO Frank Boulben originally appeared on Engadget on Mon, 16 Jul 2012 21:30:00 EDT. Please see our terms for use of feeds.

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RIM CEO hints at future BBM video chat feature

RIM CEO hints at future BBM video chat feature

During today's shareholder meeting RIM CEO Thorsten Heins hinted that BBM, the companies celebrated group messaging service, might be getting some significant upgrades with the debut of BB10. In particular, the words "video chat" were tossed out as an example of how it planned to keep pace with the evolving mobile landscape. In response to a shareholder question, Heins said:

"BBM is a very, strong platform... With upgrading it into a new experience, think about adding features on BB10 such as video chat, for example, within BBM. There's many other features to come with BB10 that will really level this BBM experience... which will upgrade that experience to a whole new social networking experience based on BBM... we want to use this to build a BlackBerry-driven social networking platform."

So, does that mean BlackBerry is getting ready to take on Skype and Google? Perhaps. It would certainly make sense, but we'd stop short calling it a sure shot. What is clear, is that Heins really wants to push BlackBerry as the "social" platform focused on "experience" and seems content to let those other mobile OSes win the apps race.

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RIM CEO hints at future BBM video chat feature originally appeared on Engadget on Tue, 10 Jul 2012 14:46:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceThe Verge  | Email this | Comments

Heins: RIM focusing on a ‘smaller number of devices’

During today's shareholders meeting, RIM CEO Thorsten Heins threw out terms like "streamlining," noting his plans to help make the Canadian smartphone maker a "lean, mean hunting machine." The plan includes limited the company's production sites, decreasing the workforce (with earlier layoffs he referred to as "an incredibly difficult decision to make" during the meeting) and focusing on a smaller number of devices. BlackBerry 10 will launch with a touchscreen device aimed at addressing the needs of the North American market, to be followed shortly after by a full QWERTY device.

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Heins: RIM focusing on a 'smaller number of devices' originally appeared on Engadget on Tue, 10 Jul 2012 11:12:00 EDT. Please see our terms for use of feeds.

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Thorsten Heins, Mike Lazaridis elected to RIM board during shareholders meeting

What's anticipated to be a testy shareholder meeting for Research in Motion kicked things off in a fairly status quo matter, with 10 directors being confirmed as part of the struggling smartphone maker's board. That list includes CEO Thorsten Heins and founder Mike Lazaridis. The elections, one attendee noted, were "not an overwhelming approval," with 14.8 percent and 19.1 percent of votes withheld for Heins and Lazaridis, respectively.

Thorsten Heins, Mike Lazaridis elected to RIM board during shareholders meeting originally appeared on Engadget on Tue, 10 Jul 2012 10:47:00 EDT. Please see our terms for use of feeds.

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RIM’s Thorsten Heins answers Globe & Mail readers’ questions, is ‘absolutely committed’ to new timeline

RIM CEO Thorsten Heins did a fair bit of talking to the media following the company's latest dose of bad news (in addition to penning his own op-ed), and he's now gone one step further by responding to some readers' questions for The Globe & Mail. While there's expectedly not a whole lot in the way of surprises, he did talk a bit more about the reasons for the BlackBerry 10 delay, noting that he "could still see some of the seams," and appears to have ruled out any further delays, saying that he is "absolutely committed" to the new timeline. He's also assured folks that the company will continue to support BlackBerry 7 devices "into the future," but reiterated that upgrading those devices to BB10 was out of the question. You can find all of his answers (10 of them) at the source link below.

RIM's Thorsten Heins answers Globe & Mail readers' questions, is 'absolutely committed' to new timeline originally appeared on Engadget on Sat, 07 Jul 2012 14:03:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceThe Globe & Mail  | Email this | Comments

RIM’s Thorsten Heins denies company’s ‘death spiral,’ predicts successful transition to BlackBerry 10

RIM CEO Thorsten Heins has the unenviable task of, well, being the CEO of RIM. Still, in spite of some gloomy numbers, the exec thinks the company is on the right track. Heins told CBC Radio that, since taking over, the company has been implementing changes that are helping Research in Motion transition to BlackBerry 10, adding that "there's nothing wrong with the company as it exists right now." Heins told the Metro Morning radio show, "This company is not ignoring the world out there, nor is it in a death spiral," adding, "Yes, it is very, very challenged at the moment - specifically in the U.S. market. The way I would describe it: we're in the middle of a transition." It's a transition from which, Heins insists, RIM "will emerge successfully." What's more, Heins also has an op-ed in today's Globe & Mail, where he mostly reiterates that stance and flatly says "don't count BlackBerry out." You can find it at the source link below.

RIM's Thorsten Heins denies company's 'death spiral,' predicts successful transition to BlackBerry 10 originally appeared on Engadget on Tue, 03 Jul 2012 11:47:00 EDT. Please see our terms for use of feeds.

Permalink Mobile Syrup  |  sourceCanada.com, The Globe & Mail  | Email this | Comments

RIM reportedly firing up to 6,000 in $1 billion savings drive

RIM reportedly firing between 2,000  6,000 in $1 billion savings drive

The Waterloo Record is reporting that RIM is laying off a portion of its workforce as part of its cost-cutting review process. It's believed that between 2,000 and 6,000 employees could be let go as the troubled company attempts to save $1 billion by the end of the fiscal year. Company watcher Martin Chmiel took to Twitter to say that the manufacturing team had been hardest hit, with hundreds of people departing in the past 24 hours.

RIM reportedly firing up to 6,000 in $1 billion savings drive originally appeared on Engadget on Wed, 20 Jun 2012 07:03:00 EDT. Please see our terms for use of feeds.

Permalink Mobilesyrup  |  sourceThe Waterloo Record, Martin Chmiel (Twitter)  | Email this | Comments

RIM warns of loss for Q1, hires JP Morgan and RBC Capital Markets to help with strategic review

RIM warns of loss for Q1, hires JP Morgan and RBC Capital Markets to help with strategic review

RIM announced last quarter that it would no longer be providing its traditional financial guidance for upcoming quarters, but CEO Thorsten Heins has nonetheless seen fit to deliver a "business update" today that offers some indication of what's in store for the company. The headline is that it's unsurprisingly projecting an operating loss for the next quarter (Q1 of its 2013 fiscal year), although it's not saying exactly how much, noting only that the "on-going competitive environment is impacting our business in the form of lower volumes and highly competitive pricing dynamics in the marketplace." The company's also confirmed that it has hired JP Morgan and RBC Capital Markets to aid in its so-called strategic review, which it says includes "opportunities to leverage the BlackBerry platform through partnerships, licensing opportunities and strategic business model alternatives." On the slightly brighter side of things, RIM was able to boast that it now has a worldwide subscriber base of 78 million, and that it now counts 80,000 BlackBerry apps and 15,000 PlayBook apps -- both significant increases from a year ago. It also further notes that BlackBerry 10 remains on track for the "latter part of calendar 2012." You can find the company's complete statement after the break.

Continue reading RIM warns of loss for Q1, hires JP Morgan and RBC Capital Markets to help with strategic review

RIM warns of loss for Q1, hires JP Morgan and RBC Capital Markets to help with strategic review originally appeared on Engadget on Tue, 29 May 2012 16:53:00 EDT. Please see our terms for use of feeds.

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RIM may cut 2,000-plus jobs within two weeks

RIM may cut 2,000-plus jobs within two weeks

RIM's current chief Thorsten Heins has had to make some tough decisions in the first few months of his tenure -- and he could be making some particularly difficult choices about trimming the rank and file within the next two weeks. Assuming we take the claims of several contacts for Canada's The Globe and Mail at face value, "at least" 2,000 jobs are being cut on or before June 1st. The numbers could climb higher at that: Reuters is bracing for as many as 6,000 layoffs, and has described an unhappy routine of "Goodbye Thursdays" where more recent hires are let go. RIM has turned down comment on what it calls "rumors and speculation," and we'd hope for the sake of those possibly affected that it's not true. Having said this, it's hard not to imagine Heins wanting to streamline the BlackBerry maker as much as possible to adapt to shrinking market share and keep the company afloat until BlackBerry 10 potentially spurs a revival.

RIM may cut 2,000-plus jobs within two weeks originally appeared on Engadget on Sat, 26 May 2012 13:41:00 EDT. Please see our terms for use of feeds.

Permalink Reuters  |  sourceThe Globe and Mail  | Email this | Comments

RIM’s global sales head departs after 14-year stretch

Image

Research in Motion's head of global sales is leaving the company after serving the BlackBerry maker for 14 years. Patrick Spence joined the company before it had even produced its first smartphone before rising to his current position, based in London. Reuters hints that he was dissatisfied about being passed over for the vacant CEO's position, due to be filled by former Sony Ericsson man Kristian Tear later this year. A spokesperson for the Canadian company said that Mr. Spence would be moving to a leadership role in another industry.

[Image Credit: Globe and Mail]

RIM's global sales head departs after 14-year stretch originally appeared on Engadget on Thu, 24 May 2012 11:53:00 EDT. Please see our terms for use of feeds.

Permalink Tech Eye  |  sourceReuters  | Email this | Comments