The new mirrorless cameras you can buy soon

Photokina 2018 has been great for camera fans, particularly those who love mirrorless shooters. At the event in Cologne, Germany, we saw a few new models from big players like Fujifilm and Panasonic -- some medium format, others full frame. Whatever...

Fujifilm shakes it off with a Taylor Swift-themed instant camera

Fujifilm is no stranger to collaborating with people from other industries, particularly when it comes to its instant cameras. A couple of years ago, the company worked with designer Michael Kors on a special, fashionable edition of the Instax Mini 7...

A closer look at Fujifilm’s GFX 50R and GFX 100 medium format cameras

We knew coming into Photokina 2018 that Fujifilm had some big plans for the event, and the company did not disappoint with its announcements. Aside from introducing the Instax Square SQ20, Fujifilm's had two major reveals at the show: the GFX 50R and...

Fujifilm’s Square SQ20 is an ideal modern instant camera

Over the past few years, Fujifilm has been trying hard to make instant cameras a thing again. And the company has introduced yet another model at Photokina 2018. The Instax Square SQ20 follows the SQ10 from 2017, featuring a similar hybrid instant sy...

Fujifilm’s SQ10 is an instant camera for the Instagram generation

Instant film cameras have been making a comeback in recent years, and Fujifilm is partially responsible for this. The manufacturer's Instax Mini 8, for instance, is a best-seller on Amazon, which may have to do with the fact it only costs around $70....

Fujifilm’s SQ10 is an instant camera for the Instagram generation

Instant film cameras have been making a comeback in recent years, and Fujifilm is partially responsible for this. The manufacturer's Instax Mini 8, for instance, is a best-seller on Amazon, which may have to do with the fact it only costs around $70....

Fujifilm’s new Instax camera is half digital, half instant

Panasonic isn't the only camera maker introducing a new, affordable product today. Fujifilm is doing the same with the Instax Square SQ10, a hybrid digital/instant shooter with a retro look and a 3-inch, 460,000-dot LCD on back. Inside, the SQ10 feat...

A week with Fujifilm’s GFX 50S medium-format mirrorless camera

Fujifilm surprised the camera world last year with the introduction of the GFX 50S, its first medium-format mirrorless. The shooter, which is now available for $6,500 body only, packs a large 51.4-megapixel CMOS sensor (43.8 x 32.9mm) in a DSLR-like...

A closer look at Fujifilm’s X-T20 and X100F compact cameras

Fujifilm's first medium-format mirrorless, the GFX 50S, isn't the only camera the company is getting ready to launch. Yesterday, it also revealed the X-T20 and X100F, the latest additions to its X-series line of compact shooters. Even though the X-T2...