A closer look at Fujifilm’s GFX 50R and GFX 100 medium format cameras

We knew coming into Photokina 2018 that Fujifilm had some big plans for the event, and the company did not disappoint with its announcements. Aside from introducing the Instax Square SQ20, Fujifilm's had two major reveals at the show: the GFX 50R and...

A week with Fujifilm’s GFX 50S medium-format mirrorless camera

Fujifilm surprised the camera world last year with the introduction of the GFX 50S, its first medium-format mirrorless. The shooter, which is now available for $6,500 body only, packs a large 51.4-megapixel CMOS sensor (43.8 x 32.9mm) in a DSLR-like...

Fujifilm’s GFX 50S pairs a huge sensor with a DSLR-like body

Fujifilm is kicking off 2017 with the launch of its first medium-format mirrorless camera, the GFX 50S. As noted yesterday, the new shooter comes with a giant 51.4-megapixel CMOS sensor (43.8 x 32.9mm), the same image processor as the X-Pro2 and X-T2...

Fujifilm’s GFX 50S medium-format mirrorless camera costs $6,500

We've known since last year that Fujifilm was working on the GFX 50S, a mirrorless camera with a medium-format sensor. But, until now, the manufacturer hadn't said how much it would cost or when it would be up for grabs. Thankfully for those of you w...

At Photokina, camera makers carve out their territory

Let this sink in: Since 2010, digital camera sales have fallen from around 120 million to 40 million units. The main reason, obviously, is that consumers can fulfill most of their photography needs with a smartphone. That leaves manufacturers a small...