Google and Levi’s Partner for Smart Fabrics in Project Jacquard


Google revealed a ton of projects at the Google I/O 2015 this week that raises the question about where Google has not its hands in. One project will put all wearable technologies startup on notice...

Levi’s Jeans CEO Urges People Not to Wash their Jeans


Chip Bergh, the CEO of Levi's Jeans, is saying something that sounds oddball and eccentric yet it might just work. He is telling all the 501 wearers not to wash their denim at all. As an example...