GSK to use 23andMe’s DNA library in drug development

DNA testing company 23andMe has partnered with pharmaceutical giant GlaxoSmithKline (GSK), in a bid to develop new drug treatments. 23andMe, which gives customers insight into their genetic makeup via postal saliva tests, has some five million custom...

Police are using ancestry sites to track down more cold case suspects

In April, California investigators arrested Joseph James DeAngelo for some of the crimes committed by the elusive Golden State Killer (GSK), a man who is believed to have raped over 50 women and murdered at least 12 people between 1978 and 1986. Inve...

DNA is just another way we can’t opt out of data sharing

Growing up in California, serial killers are as much a fact of life as year-round citrus or having a bit of Spanish in your daily vocabulary. News of the Golden State Killer's arrest came as a surprise and a relief to most of us whose early lives wer...

Lexus Genetic Select Customizes Cars Based on Your DNA

Coinciding with the 2018 New York Auto Show, luxury performance automaker Lexus showed off something highly unexpected – a new offering designed to offer the ultimate in automotive customization. Partnering up with DNA analysis company 23andMe, they plan to build cars catered to your exact genetic makeup.

With Lexus Genetic Select, No longer will you need to decide on things like paint or interior colors, as those will be automatically matched to your DNA. Simply provide a small saliva sample, and in about 2 days, you’ll have a custom-fitted vehicle optimized to your genes. The system will choose from 20 models, 55 trims, 47 wheel options and over 100 color combinations based on your DNA. Even attributes like your sensitivity to the sun will be used to decide whether or not to include a sunroof, and the size of the cupholders will be based on how much coffee you drink.

The video below provides a brief overview of the Genetic Select service:

Crazy stuff, eh? Buyers can sign up for the Genetic Select service starting on April 1, 2018. Scroll down for more information.

 

 

Oh yeah, I forgot to mention one thing… APRIL FOOLS!

Color’s breast and ovarian cancer DNA test is $99 through October

During Ovarian Cancer Awareness Month (September) and Breast Cancer Awareness Month (October), genetic testing company Color is reducing the price of its new BRCA Test. The test -- which looks for mutations in the BRCA1 and BRCA2 genes that are linke...