Tag Archives: nestle

Nestle To Release Limited Edition Star Wars Branded Coffee Machines

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With the recent purchase of Lucasfilm (and the rights to Star Wars) by Disney, the franchise got an infusion of life and energy. Not that it needed it of course, since Star Wars stuff has sold pretty well over the years. But it’s no surprise to be hearing about Nestle’s announcement, especially in the wake of this news. They’re planning on making available a special limited edition of their Gold Blend coffee machine, with two themes: the “Dark Set” and Darth Vader or the “Light Set” with threepio. Each comes with a matching mug, and there will be 5,000 units made in all. Priced at 9800 Yen ($120), the machines are available starting this week, but only in Japan.

Hit the jump for a couple more pics and links.

[ Press Release (Japanese - Translated) ] VIA [ NewLaunches ]

Nestlé’s “We Will Find You” Marketing Campaign: Big Butterfinger is Watching You

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Nestlé wants to be like Willy Wonka, but instead of a Golden Ticket, they are using GPS technology. Certain candies like Kit Kats will have GPS in the packaging so that when you open them, the GPS is activated and they can track you down.
nestle promotion

Soon after you open a winning candy wrapper, some PR people (presumably not dressed as an armed SWAT team) will come to your door and let you know that you have won a pile of cash. But despite the prize, this whole campaign seems really creepy.

The video is amusing yes, but what about those poor folks who don’t know about the promotion, suddenly getting harassed by PR guys? Some of us value our privacy. At the moment, this campaign is only running in the UK right now. What do you guys think? The money is cool, but some folks will find the idea of being tracked down by their candy bar to be unnerving.

[via Neatorama]