Evernote gets physical: Why a software maker’s turning to tangible goods

Evernote gets physical Why a software maker's turning to tangible goods

What the hell is Evernote doing selling backpacks and socks? That's a question asked by many yesterday, when Evernote revealed a plan to expand its business well beyond productivity software by opening up Evernote Market. The Market, revealed at the third annual Evernote conference in San Francisco, debuted selling a selection of high-end bags from Côte&Ciel, notebooks from Moleskine, a scanner from Fujitsu, a stylus from Adonit, plus a smattering of T-shirts, posters and the aforementioned socks. The stylus packs the smallest tip on the market and is designed to work with note-taking apps like Penultimate. And the scanner integrates tightly with Evernote software, too -- it can scan a pile of varied documents (business cards, receipts, invoices, etc.), then sort and deposit the results an appropriate notebook automagically.

At first blush, selling physical goods seems odd for such a company. To hear CEO Phil Libin tell it, however, the move into retail is a logical one, should you be willing to make a bit of a cognitive leap. The key to this strategy was revealed during his day two keynote, when Libin said that his company is in the business of AI. However, those letters stand for augmented, not artificial intelligence.

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Evernote expands with new product line: scanners, Post-Its, wallets and socks

Evernote expands with new product line scanners, PostIts, wallets and socks

Evernote has already ventured beyond apps with a Smart Notebook made by Moleskine, but the company's now kicked off a new initiative that'll see its logo appear on some decidedly more surprising products. As the company indicated previously, that includes hardware developed by a partner -- an Evernote-branded Fujitsu scanner and a stylus from Adonit, for starters -- but also a number of products that have little direct link to Evernote's core services. Those include a wallet, backpacks, a laptop case and, yes, socks -- all of which can be purchased through the Evernote's online store, which is said to also be coming to its various apps.

Another new partnership also announced today will see 3M produce a new line of Post-It notes that are designed to be captured with a smartphone's camera, not unlike the aforementioned Moleskine notebook; in this case, Evernote apps will organize Post-Its based on their color. You can browse all the current offerings available in the Evernote Market at the source link below, and count on seeing plenty more in the future. Speaking at the company's conference in San Francisco today, Evernote CEO Phil Libin spelled it out: "we're a fashion brand now."

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Via: TechCrunch

Source: Evernote Market

Evernote looking to create its own hardware, first with partners then internally

Evernote may be known for its flexible suite of cloud software, but the company is apparently looking to hardware as its next evolution. CEO Phil Libin told IDG that his company won't create hardware internally at first, but with partners. "We won't actually do the manufacturing, but we'll do the co-design together," he said. That isn't to say Evernote is staying out of the internally produced hardware business forever; Libin estimates his company will get there "in a few years -- three, four, five."

Evernote partnered with Moleskin earlier this year to create the "Smart Notebook," so the California-based company's certainly no stranger to working with collaborators. And that's to say nothing of Evernote's functionality on virtually every smart mobile device available (including Google's Glass project). It's not clear what Evernote's hardware ambitions could be, but we'll be sure to keep asking as the next few years roll along.

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Source: IDG

Evernote introduces Evernote Business, updates iOS application to version 4.4

Evernote introduces Evernote Business, updates iOS application to version 44

Having already conquered the general consumer market on multiple platforms, Evernote's now taking its handy software tools to a more biz-oriented audience. Earlier today, the company proudly introduced Evernote Business, which, according to CEO Phil Libin, is "the same Evernote that's great for individuals, except now it's optimized so that you can use it in your small and medium-sized business environment." The newfangled Evernote Business will be launching later this December, with the note-taking outfit accepting early applicants on its website as we speak. That's not all the news, however, since Evernote's also updated its iOS application for the second time during August; bringing page and multi-shot camera features to the mix, while faster download times and improved PDF support on iPads can also be found inside the fresh 4.4 version. You'll find both the sign-up and download links gravitating below.

Continue reading Evernote introduces Evernote Business, updates iOS application to version 4.4

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Evernote introduces Evernote Business, updates iOS application to version 4.4 originally appeared on Engadget on Fri, 24 Aug 2012 16:40:00 EDT. Please see our terms for use of feeds.

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