With the Prius Prime, Toyota delivers nearly the perfect tech car

The Toyota Prius made hybrids mainstream. In cities like San Francisco, you can't swing an artisanally carved reclaimed-wood stick without hitting at least one of these midsize cars rolling down the street. By sheer numbers (nearly four million sold!...

Toyota’s 10 millionth hybrid sale hints at a greener future

Toyota announced that as of January 31, it has sold over 10 million hybrid cars. Business has been strong in recent months, as one million of those sales have come since the end of April 2016.

Prius plug-in drivers in Japan can earn real-world rewards for electric driving

Because saving money on gas just wasn't incentive enough.Buyers of new plug-in Prius models in Japan (known as the Prius Prime in the US) will have another incentive, besides using less gas, to drive in EV mode as much as possible. Toyota has formed...