Tag Archives: special offers

Amazon has change of heart, will allow opt-out of Kindle Fire HD ads for $15

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Kindle Fire HD 7 hands-on

You'd be forgiven for wondering just what Amazon was up to with Special Offers ads on the Kindle Fire HD: we were given the hope that we could opt out from them, only to watch that dream dashed moments later. Amazon must have been listening to frustrations over the mixed messages, as it just let Engadget and others in the media know that yes, you'll have the option to drop the ads after all. Pay $15 after picking up the new tablet and those lock screen promos will disappear forever. There's no sign that there will be a Kindle Fire shipping with ads missing from the get-go, but you know what they say about gift horses. You can find Amazon's full statement to us after the break.

Continue reading Amazon has change of heart, will allow opt-out of Kindle Fire HD ads for $15

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Amazon has change of heart, will allow opt-out of Kindle Fire HD ads for $15 originally appeared on Engadget on Sat, 08 Sep 2012 21:56:00 EDT. Please see our terms for use of feeds.

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Amazon says: yes, you can opt out of ads on new Kindle Fire models (update 2: not likely)

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Amazon confirms yes, you can opt out of ads on new Kindle Fire models

The new Kindle Fire range was barely out of the oven before Amazon drew flak for its plans to include Special Offers on the lock screen for US models. In plainer language, the tablets ship with ads built-in -- and unlike e-paper Kindles, there's no option to pay for an ad-free variant from the start. But don't cancel your pre-order just yet. Amazon's support has since confirmed to an Engadget reader that the option to remove the ads will be "announced soon." Although full details aren't forthcoming, we wouldn't be surprised if history repeats and owners have to pay a fee to cover the lost ad subsidies. You can see the relevant snippet of Amazon's response e-mail, in all its tenuous grasp of English, after the break.

[Thanks, Anonymous]

Update: Since we've posted, CNET has talked to a spokesperson who claims that there will be "no way" to remove ads. We're getting to the bottom of this, although it's clear there's at least a schism between what PR and support staff understand.

Update 2: We've gotten in touch with Amazon ourselves, and they say that there's been a mix-up in support -- there won't be any opt-out choice. Sorry, folks. If you don't like ads, you'll have to hope there's a change of heart between now and launch.

Continue reading Amazon says: yes, you can opt out of ads on new Kindle Fire models (update 2: not likely)

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Amazon says: yes, you can opt out of ads on new Kindle Fire models (update 2: not likely) originally appeared on Engadget on Fri, 07 Sep 2012 11:11:00 EDT. Please see our terms for use of feeds.

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Every new Kindle Fire model is ad-subsidized with lock screen ‘Special Offers’

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Every new Kindle Fire model is ad-subsidized with lock screen 'Special Offers'

Amazon's roster of fresh Kindle Fire slates won't just be delivering content for your entertainment, they'll also be serving up ads. That's right, each of the new tablets will greet users with "Special Offers" on their lock screens like some of the firm's other e-readers, which matches previous rumors nicely. While the low-end Kindle and Paperwhite devices come in both subsidized and ad-free flavors, its tablet brethren aren't getting the same treatment. Also, there's no word if you'll be able to avoid gracing the advertisements with your eyeballs in exchange for some additional cash once you have the hardware in hand. Alongside messages from other companies, the folks in Seattle promise to offer a $5 credit for both the Amazon MP3 and Instant Video Stores.

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Every new Kindle Fire model is ad-subsidized with lock screen 'Special Offers' originally appeared on Engadget on Thu, 06 Sep 2012 20:03:00 EDT. Please see our terms for use of feeds.

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