The state of the second screen: Will TV companion apps proliferate or dwindle?

The state of the second screen: Will TV companion apps proliferate or dwindle?

If you let the rows of 3D and 4k displays lining the halls of CES paint a picture of the future of television, you'd be missing a vital component. Tucked away inside a pair of ballrooms on Sin City's famous Strip, representatives from television networks, software companies, cable providers and advertising firms held a powwow dubbed the Second Screen Summit to talk shop and discuss the fate of such experiences after a very busy 2012.

Over the past year, companies ranging from AT&T to Nintendo created a wave of experiences to complement TV content. Even the 2012 Summer Olympics received the second screen treatment with its very own Android and iOS apps, which let users catch live streams of events, access stats and more from the comfort of their couches. With so many solutions on the market, it's not entirely clear who will come out on top, or if there's room on the second screen for these myriad apps to coexist.

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Microsoft and NBC rumored calling it splitsville on the web, MSNBC.com to get friend-zoned

Microsoft and NBC rumored calling it splitsville on the web, MSNBCcom to get friendzonedMicrosoft and NBC have had what you might call a complicated relationship. They've been separated in the TV space ever since MSNBC became a solely NBC-owned entity in 2005, but the online fling has carried on to this day. If Daily Beast's tipsters are right, however, NBC may get a little less ambiguous with its relationship status and kick Microsoft to the curb. The now Comcast-owned NBCUniversal is supposedly irked at having to share equal control over the MSNBC website and wants to send Microsoft packing, buying out Redmond's 50 percent stake. While the existing management would stay, MSNBC's online staff would quit Microsoft's campus and hop over to an NBCNews.com domain to reflect their newfound independence. An NBC representative wouldn't confirm that an agreement had been signed, but did say talks had taken place -- certainly much more of a response than most rumors get. With a signed deal rumored in a matter of "days," there won't be long to wait before we learn whether or not Microsoft gets dumped once and for all.

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