GoPro really needs you to buy its action cameras, and it's trying an uncommon take on a familiar strategy to make that happen. The company has introduced a TradeUp program in the US that gives you a discount of $50 on a Hero 6 Black or $100 on a Fus...
GoPro’s latest trade-in program will take any digital camera
GoPro really needs you to buy its action cameras, and it's trying an uncommon take on a familiar strategy to make that happen. The company has introduced a TradeUp program in the US that gives you a discount of $50 on a Hero 6 Black or $100 on a Fus...
It's barely the second week of 2018, and GoPro's already been through the media-mill. Reports first surfaced that the company was about to begin another round of layoffs, and that it would shutter its drone business for good. Those proved to be true....
GoPro still isn't in the best of health, and that's leading it to make some tough decisions about its future. The action camera maker has confirmed that it's cutting nearly 300 jobs (from 1,254 to "fewer than 1,000"), and is exiting the drone market...
Separate from our holiday gift guide, it was time for us to update our year-round shortlist of recommendations. Since our last round of additions, three months ago, we've reviewed a boatload of flagship handsets, with the iPhone 8/8 Plus and Pixel 2/...
If you look at the GoPro Hero 6, it's nearly impossible to tell it apart from the Hero 5, even on close inspection. The older, silver GoPros used to have the model number marked in black text on the front. The only way to tell the most recent cameras...
"When I first was listening to our team's desire to make a chip, I felt a bit of anxiety, like, are we getting a bit ahead of ourselves? This might be beyond what our capabilities are," Nick Woodman, GoPro founder and CEO, told me in a rare break fro...
When GoPro announced it was working on a drone, pretty much everyone thought that it'd have some sort of "follow" feature. It didn't. But it had the required technology all along. Finally, today, Karma is being updated to unlock that feature, along w...
When GoPro hosts an event in the fall, you get no prizes for guessing what's coming. Company CEO, Nick Woodman, just revealed the Hero 6 here in San Francisco, to no one's surprise. What is surprising (if you ignored the leaks) is that the new camera...
GoPro is inching toward profitability, and its new Hero6 Black might finally bring the action-cam maker into the black. Spotted by a Photo Rumors reader, the camera will apparently capture 4K 60 FPS video (the Hero5 was 4K 30 FPS) from its 12 megapix...
Ever since becoming a publicly traded company in 2014, GoPro hasn't had the most positive financial results. The camera maker has been struggling to be profitable, as shown by its past few quarterly earning reports, but its future isn't completely bl...