By reimagining and “fixing” the bicycle light, BLAZE have found a way to make cycling on the busy streets among cars and buses a lot safer for anyone who has £125 to spend.

According to the company, 79% of cycle accidents occur when the bicycle is travelling straight ahead and a vehicle manoeuvres into them. So how does the laserlight prevent all of that pain and damage?

It projects the image of a bike 5-6 metres onto the road ahead. This alerts vehicles of the unseen cyclists and prevents drivers from turning across their path.

The Laserlight is rechargeable, USB compatible and 100% waterproof. It is fitted with a Li-on battery that works for about 13 hours before needing to be recharged, and it will enter saving mode. What does that mean? It goes into a lower power usage for about four hours before shutting down completely.

Is this what’s going to save some lives and prevent a lot of accidents between cyclists and drivers who don’t always see eye to eye on who should be on the road? For that price, and free shipping according to the company, it looks like something worth spending if you’re someone who spends a lot of time wriggling between cars.

Via: Blaze

This isn’t the new invetion to improve the safety of cyclists. Check out Cyclodrone.