Tag Archives: Communication design

The Simple Secret To the Apple Marketing Success

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Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away. — Antoine de Saint-Exupéry, 1939 When did marketers start assuming that the way to stand out...

The Top 5 Video Game Trailers

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Mortal Kombat X has received its fair share of internet hate this week after debuting a trailer that was promptly criticized as “everything wrong with video game trailers.” It’s a boring smattering...

Massimo Vignelli, Italian Design Icon, Dies

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He was counted among the top designers of the 20th century. Massimo Vignelli even designed the hotly debated NYC subway plan in the 70s. He passed away in his NYC home on Tuesday. His age at the time...

5 Strategies For Unearthing The Next Big Thing In Your Business

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Every leader is looking for the next big thing in their business. More than ever, leaders are looking for answers that represent minimal risk, optimal financial benefit and immediate marketplace...

Inside Forbes: The Role of Pay and Traffic in Our Search for a New Media Equation

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Full disclosure: I’ve used this headline before. Actually, only the second half of it. Both times I was riffing off the title of David Carr’s column in The New York Times, The Media...

6 Brand Strategies That Most CMOs Fail To Execute

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The ground rules for branding are rapidly evolving.   Social media, content marketing, the younger generation, second screening, thought-leadership and the demographic shift are just some...

How I Founded a Top Marketing Technology Startup in Less Than 6 Months

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Alex Gold is the co-founder of Buzzstarter, a marketing technology company in San Francisco working with the world’s largest brands like Dove, Axe, Degree, Clear, Danone Activa, and Aeropostale to...

How To Do Content Marketing Right

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Content is hot!  What used to be a relatively small cadre of bloggers and YouTube enthusiasts has become a major marketing arena.  There is a slew of specialist agencies producing branded...