Tag Archives: Product management
Taylor Swift trademarks 1989 Phrase “This Sick Beat”
Taylor Swift who is a popular singer and a professional businesswoman, has decided that she needs to trademark some phrases. Some of the phrases that she trademarked include “Nice to Meet You. Where...
6 Brand Strategies That Most CMOs Fail To Execute
The ground rules for branding are rapidly evolving. Social media, content marketing, the younger generation, second screening, thought-leadership and the demographic shift are just some...
Cyber Stick Ups At Target & Neiman Marcus (& Others) Discounts Brand Engagement. Up To 85% Off.
We figure that one in three of you are pretty concerned about this because, as it turns out, the cyber attack on personal and credit/debit card information previously reported by Target to have...
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Innovators Arise: 8 Rules For How Large Companies Can Out-Innovate Start-Ups
This is the second of a two-part series on how large companies can out-innovate start-ups. Part one is available here. An Infographic summarizing the 8 rules is available here. In the companion...
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Why The Cloud Just Might Be The Most Disruptive Technology Ever
In his 1997 management classic The Innovator’s Dilemma Harvard professor Clayton Christensen coined the term disruptive innovation. The central premise was that a change in technology can completely...
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