Morella is a cupholder for your umbrella. Before you laugh… ok, no, after you’re done laughing, you’ll want to notice that it’s not such a ridiculous idea after all. First off, the killer feature of Morella is that your liquids remain upright thanks to a special hinge, no matter what you do with the umbrella that the device is attached to. This means you can more or less walk around normally while carrying your drink and umbrella in one hand, while still having the other one free to take calls or do whatever. Sure, it looks silly, but if you think of the number of times when you’d actually enjoy having this (rainy music festivals, walking to work with a hot coffee in the morning, etc.), it actually looks to be worth the $16 pledge on their Kickstarter campaign.

[ Project Page ] VIA [ InventorSpot ]

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