Tag Archives: Experimental psychology

Opinion Leaders Accept Cash for Social-Network Referrals More Than Others

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If consumers are given tangible rewards for online referrals, not unpredictably, they pass along the information to their networks more than without these payments. However, the surprising behavior...
    






Use the New Year to Improve Your Behavioral Fitness at Work

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This article is by Lee Newman, dean of innovation and behavior at IE Business School, dean of IE’s School of Social and Behavioral Sciences, a former consultant at McKinsey & Company and a...