Luka Sabbat, a social media influencer with 1.4 million Instagram followers, is being sued for failure to, well, influence. According to a lawsuit filed by PR Consulting Inc., Sabbat breached a $60,000 contract he signed to promote Snap Spectacles on...
Influencer Luka Sabbat sued for not shilling Spectacles on Instagram
Luka Sabbat, a social media influencer with 1.4 million Instagram followers, is being sued for failure to, well, influence. According to a lawsuit filed by PR Consulting Inc., Sabbat breached a $60,000 contract he signed to promote Snap Spectacles on...
Billy McFarland, the founder of the disastrous Fyre Festival from 2017, has been sentenced to six years in a federal prison, The New York Times reports. The 26-year-old was found guilty of defrauding investors, an act he admitted to earlier this year...
Jacques Slade was spending a week at the beach recently, away from the internet and his responsibilities as a full-time YouTube creator where he's about to reach 1 million subscribers. It was supposed to be a time to relax and enjoy life. But being s...
It's been almost a year since the FTC warned social media influencers that they should "clearly and conspicuously [disclose]" if they're being paid for a post or video. But according to a new Princeton University research, most YouTube and Pinterest...
To date, Snapchat hasn't shown any more data to its biggest users than its everyday audience -- DJ Khaled and Chrissy Teigen probably know about as much as their success as you do. That's about to change. The Snap team will offer a wide range of vi...
In June, Instagram introduced a new tool that makes sponsored content a little more obvious. The feature allows users posting images and stories that qualify as ads to make that clear right up top with a "Paid partnership with [brand]" tag. That tool...
Three of the biggest social media stars (with a combined 70 million followers across platforms) are launching their own video streaming service, reports Variety. Dubbed "Zeus," the upcoming VOD outlet is the brainchild of Andrew "King Bach" Bachelor...
The UK's Advertising Standards Authority (ASA) has its work cut out for it as the line between legitimate online content and ads gets ever blurrier. Social media "influencers" regularly flout the rules and despite the sheer volume of posts across dif...
Up and coming social media stars posting sponsored content may want to take a careful look at today's #Influencers101 Twitter chat from the FTC. The agency tried to clarify a number of issues cropping up around promotional material posted to social m...
Back in the spring, Amazon launched an "influencer program" that let people with large internet followings set up their own storefront for their favorite products -- and earn commission at the same time. Originally, the program was in beta and carefu...