HTC: we won’t delve into low-end smartphones in the near future

HTC Desire C

If you were hoping that HTC would dip into the realm of budget smartphones -- the kind that make a Desire C look precious -- you'll have to look elsewhere. In a chat with the Wall Street Journal, CEO Peter Chou has drawn a line in the sand that will keep his company building mid-range and high-end smartphones like the One S for the time being. The kind of material compromises needed to hit those bottom-range prices would sully HTC's good name, he says. Not that Chou has reason to be worried. Shipments in mainland China, where a sub-¥1,000 ($158) price helps companies like ZTE, are expected to triple in 2012 and just might prove HTC right. That's still a considerable gamble given that it's having trouble keeping its high-end phones in stores for reasons other than sheer demand.

HTC: we won't delve into low-end smartphones in the near future originally appeared on Engadget on Wed, 13 Jun 2012 16:08:00 EDT. Please see our terms for use of feeds.

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HTC chief Peter Chou to run Olympic torch relay, invade hostile territory

Peter Chou of HTC

The Summer Olympics in London are quickly turning into mobile-themed games: along with Samsung's official role in handling mobile payments, HTC is now stepping up with its own, if modest, contribution to the athletic get-together. CEO Peter Chou will be one of the Olympic torchbearers and carry the flame on July 6th, three weeks before the opening ceremony in Stratford. Officials say the torch run is to honor Chou's contribution to the mobile industry and the benefit he represents to Taiwan, although we can imagine that Chou wouldn't mind crashing a Samsung party with a torch in one hand and a One X in the other. He may just want to steer clear of Samsung's Mobile Pin stores while he's at it.

HTC chief Peter Chou to run Olympic torch relay, invade hostile territory originally appeared on Engadget on Wed, 09 May 2012 22:12:00 EDT. Please see our terms for use of feeds.

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HTC talks smartphone design: from inception to final product

At the Frequencies media summit in Seattle over the last two days, HTC walked us through the fine details on how its smartphones are developed, going from the boring rectangular ABS block to the more refined plastic mockups that are presented to carriers and focus groups -- the findings of which then shape the final product. Sadly, we weren't allowed to take photos of the One X mockups that were shown to us, but do read on to learn the general process of how an HTC phone goes from inception to the final product.

Continue reading HTC talks smartphone design: from inception to final product

HTC talks smartphone design: from inception to final product originally appeared on Engadget on Fri, 20 Apr 2012 23:49:00 EDT. Please see our terms for use of feeds.

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