Pirelli app gives track day drivers a digital pit crew

Gone are the days when racing sports simply involved cars hurtling around a track as fast as possible. Now, there are eye-watering volumes of data being processed every second, providing deep metrics and guidance on everything from tire pressure to t...

Coffee Formula

If things had gone right for Behzad then the Pirelli Coffee Mug Concept would have been a flamboyant prized possession of some Formula One Racing fan. However destiny had other plans and the project was shelved. Being a coffee addict and Formula One fan, I just cannot resist not having one of these in my collection. With the modern tools available, I am positive this concept will look sexier in real life than it does on paper right now!

Designer: Behzad Rashidizadeh

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(Coffee Formula was originally posted on Yanko Design)

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