Samsung clarifies camera production shift, confirms commitment to point-and-shoot models

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We've heard reports that Samsung has shifted focus at some of its camera manufacturing facilities away from point-and-shoot cameras with the objective of ramping up production of its compact mirrorless models. And while this move implies that the company's pocketable compacts could be doomed, that's simply not the case. We spoke with Reid Sullivan, Samsung's Senior Vice President of Mobile Entertainment, who reinforced the company's continuing commitment to developing and manufacturing point-and-shoot models -- in short, pocketable cameras remain a focus for the company, which simply made manufacturing adjustments to accommodate an anticipated increase in demand for recently-launched NX20, NX210 and NX1000. Point-and-shoots, for better or worse, are here to stay, and Sullivan explained that while we're unlikely to see new sub-$100 cameras make their debut, there's plenty in the works on the SMART front, with new launches in store for upcoming events like Photokina and CES. Whether there will continue to be demand for point-and-shoots remains to be seen, and while consumers are clearly turning to smartphones for casual shooting, Samsung appears to be in no hurry to abandon the point-and-shoot form-factor.

Samsung clarifies camera production shift, confirms commitment to point-and-shoot models originally appeared on Engadget on Thu, 17 May 2012 13:57:00 EDT. Please see our terms for use of feeds.

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Does Samsung’s point-and-shoot departure mark an industry-wide shift to mobile?

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Samsung's CES camera lineup had a single focus across the range: wireless connectivity. The company's flagship point-and-shoot, the 14-megapixel WB150F, boasts built-in WiFi at the very top of its feature shortlist. In fact, until you make your way to the third (and only) capture-related detail (an 18x optical zoom lens), you'd be hard-pressed to distinguish the dedicated device from some of Samsung's other camera-equipped offerings. With its latest generation of "Smart Cameras," the company moved to further bridge the gap between its gamut of portable devices, by bringing key smartphone features to its digital imaging line.

As it turns out, the move was simply a crutch -- an opportunity to refresh models with technologies in which the company has already made significant investments. And it appears to have resulted in only a slight delay of the inevitable. We now know what to expect for Samsung's point-and-shoots -- pocketable models will step aside to make room for NX-series interchangeable lens cameras, and compact fans will continue to turn to Galaxy all-on-ones for their on-the-go shooting needs. Join us past the break for a closer look at how the move could impact the industry, and what the future may hold for the (formerly) beloved point-and-shoot.

Continue reading Does Samsung's point-and-shoot departure mark an industry-wide shift to mobile?

Does Samsung's point-and-shoot departure mark an industry-wide shift to mobile? originally appeared on Engadget on Thu, 10 May 2012 11:47:00 EDT. Please see our terms for use of feeds.

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Olympus Tough TG-1 iHS packs 12-megapixel sensor, f/2.0 lens, ruggedized housing for $399

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Ruggedized cameras have always been delivered with some kind of compromise -- an inflated price tag, bulkier body or sub-par image quality. Now, much as the E-M5 did to tighten the gap among mirrorless cameras, Olympus is introducing a full-featured pro-worthy Tough model. The Tough TG-1 is effectively an XZ-1 in a ruggedized shell -- its 12-megapixel 1/2.3-inch BSI CMOS sensor, 25-100mm, f/2.0-4.9 4x zoom lens and 3-inch 610k OLED display are all wrapped in a reinforced body, capable of flawless shooting at depths of 40 feet, in temperatures as low as -10 degrees Celsius (14 degrees Fahrenheit) and after a 6.6-foot fall. With the TG-1, the company is aiming for the pro's gear bag, bringing features like 30 fps full-res rapid-fire shooting (for 50 consecutive shots, or 220 in a 3-megapixel 60 fps mode), the same TruPic VI image processor previously available only on current-gen PEN models and super-fast E-P3-like focusing speeds to an affordable, pocketable compact.

The TG-1 is also a capable video shooter, offering 1080/30p captures on land and under the sea, with Linear PCM audio recording and a powerful Multi-Motion Movie image stabilization feature. A shutter range from bulb to 1/2000 second boosts versatility, while tools like GPS, an e-compass and pressure-measuring manometer combine to provide data-rich pictures while also aiding in-camera tools, like a compass with 3D renders and a power-efficient GPS that helps to identify more than 700,000 landmarks around the globe. It's hardly approaching ILC territory, but the camera includes some lens accessory compatibility, with an available conversion adapter with fisheye and telephoto attachments that work (and can be swapped in and out) underwater. Double-locking battery and HDMI port doors will keep dust and water away from compartments, and a repellant coating helps fight water build-up on the lens -- there's 40.5mm filter compatibility as well. The Olympus Tough TG-1 is set to ship for $399 in mid-to-late June, and we're fairly certain it will be worth the wait. Full PR is just past the break.

Continue reading Olympus Tough TG-1 iHS packs 12-megapixel sensor, f/2.0 lens, ruggedized housing for $399

Olympus Tough TG-1 iHS packs 12-megapixel sensor, f/2.0 lens, ruggedized housing for $399 originally appeared on Engadget on Tue, 08 May 2012 01:00:00 EDT. Please see our terms for use of feeds.

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