Apple adds Breakout Books to the iBookstore to spotlight the self-published

Apple adds Breakout Books to the iBookstore to give the selfpublished their due

As glad as we are that digital bookstores let authors skip the usual gatekeepers, that doesn't help much if they can't get noticed. Apple is giving those self-publishing writers more of a chance to shine with the launch of a permanent Breakout Books section in the US iBookstore. The section highlights hot-selling and well-reviewed independent books, many of them from distributors like Smashwords. Don't see the placement as a purely altruistic gesture, though: many of the books sell for significantly less than their peers from major publishers, which might help Apple snag a few more impulse purchases than it would otherwise. We doubt there will be many complaints when the category could pad both sides' wallets.

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Via: New York Times

Source: iTunes, Smashwords