How Hybrid Publishers Innovate To Succeed


The intensity of competition in an industry is neither a matter of coincidence nor bad luck Michael Porter, Competitive Strategy The publishing industry has been challenged by the online sales...
    






Barnes & Noble relabels PubIt! as Nook Press, adds web-based publishing tool

Barnes & Noble relabels PubIt! as Nook Press, adds webbased publishing and Nook HD channel

Barnes & Noble's PubIt! self-publishing conduit has been active for well over two years, but you'd be forgiven for overlooking it with that somewhat forgettable (if very emphatic) name. The company might just know what you're thinking, as it's giving the service a considerably more memorable title, Nook Press, while upgrading features at the same time. Although the royalty structure remains the same, Nook Press now incorporates a web-based authoring tool: would-be Hemingways can write and preview their work through one online hub, sharing their drafts with others in a secure space. Those who commit should also get more exposure through an upcoming Nook Press channel on Nook HD and Nook HD+ tablets. There's no guarantee that the rebranding will lure potential bestselling authors away from Amazon, but they may have a better sense of their options.

Comments

Via: PaidContent

Source: Barnes & Noble

Apple adds Breakout Books to the iBookstore to spotlight the self-published

Apple adds Breakout Books to the iBookstore to give the selfpublished their due

As glad as we are that digital bookstores let authors skip the usual gatekeepers, that doesn't help much if they can't get noticed. Apple is giving those self-publishing writers more of a chance to shine with the launch of a permanent Breakout Books section in the US iBookstore. The section highlights hot-selling and well-reviewed independent books, many of them from distributors like Smashwords. Don't see the placement as a purely altruistic gesture, though: many of the books sell for significantly less than their peers from major publishers, which might help Apple snag a few more impulse purchases than it would otherwise. We doubt there will be many complaints when the category could pad both sides' wallets.

Filed under: , ,

Comments

Via: New York Times

Source: iTunes, Smashwords

Penguin and Random House merge, promise a brave new e-book future

Penguin and Random House merge, promise a brave new ebook future

The pressure of digital transitions can lead traditional media companies to circle the wagons -- for better or for worse -- and book publishers certainly aren't immune as e-books take hold. Bertelsmann and Pearson are worried enough to be merging their respective Random House and Penguin publishing wings into a joint venture, not-so-creatively titled Penguin Random House, that they hope will better survive "long-term trends" like the shift away from paper-centric business models. While the two are engaged in the usual corporatespeak of creating "synergies" (read: resource cuts), we're more interested in talk of the union being a springboard for digital efforts: Penguin Random House wants to be "more adventurous" with e-book models like self-publishing. Whether the merger leads to a renaissance for established publishers or just reduced competition when the deal closes in the back half of 2013, we're bracing ourselves for the possibility of a Fifty Shades of Jamie Oliver crossover.

Continue reading Penguin and Random House merge, promise a brave new e-book future

Penguin and Random House merge, promise a brave new e-book future originally appeared on Engadget on Mon, 29 Oct 2012 10:15:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceThe Guardian  | Email this | Comments

Editorial: Bring on the digital overthrow of publishing

Editorial Bring on the digital overthrow of publishing

Last week's release of the Amazon Kindle Paperwhite offered an opportunity to look back on the rapid growth of e-reading, and look forward to what the digitization of publishing will mean to four major market forces: publishers, bookstores, authors and readers. As during any technological disruption, winners and losers trade fates until the upheaval settles and a new cycle of status quo begins.

Amazon is not the only bookstore represented in the scramble for new-era survival, but its major role has multiple dimensions: seller, publisher, enabler, inventor and primary instigator of disruption. Amazon is banking on being a winner, and was recently handed an advantage by the U.S. government in its uneasy relationship with publishers.

While industrial forces work their way through the dislocation of new paradigms, individuals -- both book consumers and book authors -- stand to be the biggest winners, and that is a good thing.

Continue reading Editorial: Bring on the digital overthrow of publishing

Filed under: , , ,

Editorial: Bring on the digital overthrow of publishing originally appeared on Engadget on Mon, 08 Oct 2012 17:00:00 EDT. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments