Buying limited-edition shoes is complicated and not as fun as it should be. The rise of violence in sneaker culture (people have been murdered for a pair of Air Jordans) led companies like Nike to launch hyped products almost exclusively on digital c...
For Nike, augmented reality is the perfect way to sell hyped sneakers
Buying limited-edition shoes is complicated and not as fun as it should be. The rise of violence in sneaker culture (people have been murdered for a pair of Air Jordans) led companies like Nike to launch hyped products almost exclusively on digital c...
As resellers of coveted Nike shoes continue to use bots, automated systems that can make purchases faster than humans, the company has been trying to find ways to stop them. And while doing things like in-store or online raffles have evened the playi...
Nike's Q4 earnings report is notable today because CEO Mark Fields confirmed reports that the company will start selling some items directly on Amazon.
In the US, we're executing a new pilot with Amazon with a limited Nike product assortment. As we...
Nike is the latest company to join the augmented reality craze. The sportswear giant has started using the tech to sell limited-edition kicks through its SNRKS app, with the system's first drop being the Nike SB Dunk High Pro "Momofuku," a model desi...
About a year after launching its SNKRS app on iOS, Nike is finally dropping a version for Android. Designed as a streamlined shoe-buying experience, its intent is to cut out some of the cruft of the website experience, and make sure people can get ac...