How to stream every game with Apple’s MLS Season Pass

Apple dabbled in live sports with weekly Major League Baseball games last year, but now the company is launching its most ambitious offering yet. Today, the company debuts MLS Season Pass, a subscription that gives soccer fans access to every game of the 2023 season, the Leagues Cup and both MLS Next Pro and MLS Next matches — all with no blackouts. While you can sign up today and start watching a library of archived content, the first games begin February 25th. 

MLS Season Pass will be available to stream through the Apple TV app on the company's range of devices, game consoles, streaming gadgets, set-top boxes, smart TVs and on the web. Anywhere you find that piece of software you'll be able to access the subscription. The streaming plan costs $15 per month or $99 for the season. If you're an Apple TV+ customer, you'll get the discounted rates of $13/month or $79 a season. What's more, avid fans who are season ticket holders for an MLS club will get the all-inclusive streaming subscription for free. Apple's tie-in with MLS is part of a 10-year deal, so the US league's games aren't going to another network or streaming service any time soon.

If you're not sure if you want to commit just yet, "the majority" of the on-demand content already streaming is available for free. More importantly, Apple will offer every game on opening weekend free of charge and will follow that up with weekly free games. That library of on-demand items includes archived matches going back to 2019, documentary-style stories, the best moments from last season and curated highlights. 

Apple MLS Season Pass
Apple

Each team has a club page with highlights, schedule info and archived games. Once you select the team(s) you want to follow, match reminders will display in the Up Next section of the Apple TV app. As the season approaches, you'll be privy to game previews and other team-specific content. During matches, updates will show on your iPhone lockscreen via Live Activities

Apple has committed to English and Spanish commentary teams for every match. Additionally, MLS Season Pass will offer French for matches that include the leagues Canadian clubs. Apple has already announced a team of nearly 50 announcers, including a wide range of experienced broadcasters and former players. Maurice Edu, Cobi Jones, Taylor Twellman, Lori Lindsey and Danielle Slaton are just a few of the many. In addition to games, MLS Season Pass will offer live pre-game, halftime and post-game analysis in addition to a "whip-around show" with live look-ins at in-progress matches and detailed discussions of key moments from every game. 

Interestingly, Apple will also provide radio broadcasts as part of the streaming plan. If you don't care for the broadcast team, or just prefer to listen to your favorite club's radio crew, you can opt for that alternate audio. The company promises that the sound will sync up with the live action so it will be a true replacement if you choose it. One of the key things that Apple hasn't announced yet is streaming quality. The company says that the "full production plan" will be announced ahead of the season's start, which will hopefully include that info. Apple's weekly MLB games were streamed in 1080p at 60fps, but since MLS Season Pass is a much more elaborate effort that includes literally every match, maybe the company will surprise us and upgrade to 4K. 

Apple MLS Season Pass
Apple

Lionel Messi’s World Cup celebration is now the most-liked post on Instagram

Soccer megastar Lionel Messi finally secured the one prize that had eluded him during his illustrious career this weekend when Argentina won the World Cup. Afterward, the best player of the 21st century (yeah, I said it) added another record to his resume, as he now has the most-liked post on Instagram.

Messi posted a slideshow of him and his teammates celebrating after winning the World Cup. At the time of writing, the post has more than 65.8 million likes. The previous record-holder, a stock photo of an egg, claimed the top spot in early 2019 and currently has north of 57.3 million likes.

It's not super surprising that Messi broke the Instagram record. As The Verge points out, the majority of the most-liked posts on the platform are from footballers, with the Paris Saint-Germain forward holding eight of the top 20 spots. 

Messi is also the second most-followed person on the platform with 404 million followers. Instagram's own official account has the most followers overall. In second place, one spot ahead of Messi, is his old rival Cristiano Ronaldo with 520 million followers. Bet he'd rather have a World Cup, though.

Lionel Messi’s World Cup celebration is now the most-liked post on Instagram

Soccer megastar Lionel Messi finally secured the one prize that had eluded him during his illustrious career this weekend when Argentina won the World Cup. Afterward, the best player of the 21st century (yeah, I said it) added another record to his resume, as he now has the most-liked post on Instagram.

Messi posted a slideshow of him and his teammates celebrating after winning the World Cup. At the time of writing, the post has more than 65.8 million likes. The previous record-holder, a stock photo of an egg, claimed the top spot in early 2019 and currently has north of 57.3 million likes.

It's not super surprising that Messi broke the Instagram record. As The Verge points out, the majority of the most-liked posts on the platform are from footballers, with the Paris Saint-Germain forward holding eight of the top 20 spots. 

Messi is also the second most-followed person on the platform with 404 million followers. Instagram's own official account has the most followers overall. In second place, one spot ahead of Messi, is his old rival Cristiano Ronaldo with 520 million followers. Bet he'd rather have a World Cup, though.

Google Search saw its highest traffic ever during the World Cup 2022 Final

Google Search recorded the highest traffic in its 25-year history during the FIFA World Cup yesterday, CEO Sundar Pichai tweeted. Google effectively became an information hub for the final, a strong contender for the best in FIFA men's history. With records already smashed for group stage and Round of 16 matches, it's also likely to be the most watched final in history once figures are released. 

With updated Search features released ahead of the World Cup, Google made it easier for users to keep up with the action. Searching "World Cup" showed a dedicated section at the top with a list of upcoming matches, for instance, including dates and local times. You could also set up notifications on mobile for specific teams by tapping the bell icon and choosing the squad you wanted to follow.

It was also aided by the nail-biting action and strong storylines. Those include Lionel Messi finally getting his World Cup, Kylian Mbappe's legendary performance, France's late second-half comeback, an incredible extra time with two goals scored and a nerve-wracking shootout. All of that was capped by the celebrations and outpouring of emotions by players and fans alike. 

Google Search saw its highest traffic ever during the World Cup 2022 Final

Google Search recorded the highest traffic in its 25-year history during the FIFA World Cup yesterday, CEO Sundar Pichai tweeted. Google effectively became an information hub for the final, a strong contender for the best in FIFA men's history. With records already smashed for group stage and Round of 16 matches, it's also likely to be the most watched final in history once figures are released. 

With updated Search features released ahead of the World Cup, Google made it easier for users to keep up with the action. Searching "World Cup" showed a dedicated section at the top with a list of upcoming matches, for instance, including dates and local times. You could also set up notifications on mobile for specific teams by tapping the bell icon and choosing the squad you wanted to follow.

It was also aided by the nail-biting action and strong storylines. Those include Lionel Messi finally getting his World Cup, Kylian Mbappe's legendary performance, France's late second-half comeback, an incredible extra time with two goals scored and a nerve-wracking shootout. All of that was capped by the celebrations and outpouring of emotions by players and fans alike. 

World Cup attendees can use AR to see stats for players on the pitch

Folks who are attending the FIFA World Cup in Qatar don't have to miss out on all the player stats they'd see while watching games on TV. The FIFA+ app has an augmented reality feature that allows fans to view the likes of VAR replays and alternate camera angles.

FIFA says that only people who are attending matches in person can access the FIFA+ Stadium Experience. According to a video that has gained traction, users can point their phone's camera at the pitch. An overlay will pop up that enables them to tap on a player to see things like their movement speed and individual heatmap.

The VAR replays could come in handy for those who are in the stadium but aren't clear about why the referee made a certain decision. In the buildup to Japan's winning goal against Spain on Thursday, it appeared as though the ball went out of play (as shown in the image above). The referee initially disallowed the goal but overturned the decision after VAR showed a sliver of the ball remained in bounds. Having the option to see the VAR replay on their phone might have helped fans in attendance understand the call, especially if they missed it on the big screen.

The AR overlay looks neat and it could add to the experience of being at a game for some folks. On the other hand, it's the World Cup and possibly a once-in-a-lifetime experience. Sometimes, it's okay to keep your phone away and be truly immersed in what's going on around you.

World Cup attendees can use AR to see stats for players on the pitch

Folks who are attending the FIFA World Cup in Qatar don't have to miss out on all the player stats they'd see while watching games on TV. The FIFA+ app has an augmented reality feature that allows fans to view the likes of VAR replays and alternate camera angles.

FIFA says that only people who are attending matches in person can access the FIFA+ Stadium Experience. According to a video that has gained traction, users can point their phone's camera at the pitch. An overlay will pop up that enables them to tap on a player to see things like their movement speed and individual heatmap.

The VAR replays could come in handy for those who are in the stadium but aren't clear about why the referee made a certain decision. In the buildup to Japan's winning goal against Spain on Thursday, it appeared as though the ball went out of play (as shown in the image above). The referee initially disallowed the goal but overturned the decision after VAR showed a sliver of the ball remained in bounds. Having the option to see the VAR replay on their phone might have helped fans in attendance understand the call, especially if they missed it on the big screen.

The AR overlay looks neat and it could add to the experience of being at a game for some folks. On the other hand, it's the World Cup and possibly a once-in-a-lifetime experience. Sometimes, it's okay to keep your phone away and be truly immersed in what's going on around you.

Apple’s Major League Soccer Season Pass debuts February 1st for $99 per year

Apple's Major League Soccer streaming finally has a launch date and, importantly, a price. The company has revealed that the MLS Season Pass will debut February 1st, 2023 at a price of $99 per season, or $15 per month. As you might guess, Apple TV+ subscribers get a discounted rate of $79 per season and $13 per month. The regular season kicks off February 25th, so you'll have a while to decide before the competition begins in earnest.

Full-season ticket packages will include MLS Season Pass. You won't always have to subscribe, however. Some MLS and Leagues Cup matches will stream at no extra charge for Apple TV+ viewers, and certain matches (such as those from the "MLS is Back" opening weekend) will be completely free to view.

The allure, as mentioned in June, is the complete coverage. You can watch every match, including the playoffs and League Cup, without running into regional blackouts. Replays, highlights and other content will be available if you miss the live action. MLS games will be available through the Apple TV app and the web. English, Spanish and (for Canadian teams) French commentary will be available, and you can also tune into a team's local radio broadcast.

The premiere marks the start of a 10-year deal between Apple and the MLS. It's also a significant expansion of Apple's sports strategy. Until now, live sports from Apple were limited to free, weekly Friday Night Baseball double-headers. Now, the company is streaming whole seasons and charging for it like the leagues themselves. MLS Season Pass might not be as desirable as offerings like NFL+, but it could put pressure on Amazon Prime Video, Paramount+ and other streamers using live sports as a selling point.

Apple’s Major League Soccer Season Pass debuts February 1st for $99 per year

Apple's Major League Soccer streaming finally has a launch date and, importantly, a price. The company has revealed that the MLS Season Pass will debut February 1st, 2023 at a price of $99 per season, or $15 per month. As you might guess, Apple TV+ subscribers get a discounted rate of $79 per season and $13 per month. The regular season kicks off February 25th, so you'll have a while to decide before the competition begins in earnest.

Full-season ticket packages will include MLS Season Pass. You won't always have to subscribe, however. Some MLS and Leagues Cup matches will stream at no extra charge for Apple TV+ viewers, and certain matches (such as those from the "MLS is Back" opening weekend) will be completely free to view.

The allure, as mentioned in June, is the complete coverage. You can watch every match, including the playoffs and League Cup, without running into regional blackouts. Replays, highlights and other content will be available if you miss the live action. MLS games will be available through the Apple TV app and the web. English, Spanish and (for Canadian teams) French commentary will be available, and you can also tune into a team's local radio broadcast.

The premiere marks the start of a 10-year deal between Apple and the MLS. It's also a significant expansion of Apple's sports strategy. Until now, live sports from Apple were limited to free, weekly Friday Night Baseball double-headers. Now, the company is streaming whole seasons and charging for it like the leagues themselves. MLS Season Pass might not be as desirable as offerings like NFL+, but it could put pressure on Amazon Prime Video, Paramount+ and other streamers using live sports as a selling point.

Google’s latest Search update makes it easier to follow the 2022 FIFA World Cup

Google Search can help ensure that you don't miss any FIFA World Cup match you want to see when the even takes place from November 20th through December 18th. If you search "World Cup" on Google, you'll now see a dedicated section at the top with the list of upcoming matches, along with their dates and your local time. 

On mobile, either on a browser or on the Google app, you'll have the option to set up notifications for specific teams by tapping the "bell" icon at the top right corner of the screen and then choosing the squad you want to follow. You'll also be able to keep up with the score in real time anywhere you are by tapping on the match you want to track and then dragging and dropping it anywhere on your screen. 

Google
Google

Notifications don't seem to be available for desktop, but the dedicated Google panel for the World Cup will show you in-depth stats and win probabilities across devices. When the games begin, you'll also be able to watch recap videos from FIFA+, the association's streaming service, and official broadcasters that include the BBC directly on the results page. Plus, you'll be able to play with or against fellow fans in a multiplayer game, wherein you can pick your side for a real match and score virtual goals for them. 

Google is also launching a label for businesses that can help you find a venue showing the games. For the upcoming matches, you simply have to type in "Where to watch the world cup near me?" Rather watch alone? You can also do that via YouTube TV, which will give you access to the live matches on FOX and FS1, or on Telemundo for Spanish-language broadcasts. If you have a Wear OS device, you can ask Google through your wearable to set match reminders for you and then view them all in the Agenda app. And in case you can't get enough of everything football, the tech giant is also launching a new row on Google TV's For You tab that showcases FIFA content and highlights.