A question I get asked by clients all the time is “How do I measure the ROI on my SEO campaign?” Most business owners and marketers are happy to invest heavily in SEO when the outcomes can be...
A recent study done by researchers at Princeton University suggests that Facebook will experience a rapid decline in activity over the next few years. The research, which compares the lifecycle of...
On April 16, 2014 Google announced that +Post ads would be available to all Google+ brand pages that have more than 1,000 followers. In this article I will review what these are, why it is important...
One of the challenges that the world of SEO presents us with is its lack of clarity. The search engines obscure their algorithms, and as a result, SEO is really a best practices game. You can learn...
When the Internet emerged more than 25 years ago, the first websites were akin to a magical land of unicorns and casinos, resplendent with scrolling marquee text, flashing lights and bright sparkles...
If consumers are given tangible rewards for online referrals, not unpredictably, they pass along the information to their networks more than without these payments. However, the surprising behavior...
Recently, an individual contacted my company, threatening to build thousands of links to my website if we didn’t pay him $250. The questions you may be asking are: Why is that a bad thing? Why wouldn...
Many marketing executives fail to understand how poor online reputation management can damage their company’s sales. To that end, I spoke this week with Don Sorensen, president of Big Blue Robot, who...
For years, entrepreneurs have floated the idea of paying people for their personal data rather than just taking it without asking, the standard approach of many marketers. Now, a few entrepreneurs...
ZEFR is a startup that builds social marketing and rights management software for online videos. ZEFR’s software-as-a-service (SaaS) solutions are used by many of the largest brands and content...