There's no doubt Vimeo's constantly working on various enhancements with the outlook of making it a better place for content makers and viewers alike. Today, following a relatively brief beta phase, the video-focused company's officially launching its pay-to-view service dubbed Vimeo On Demand. Essentially, this will allow Vimeo Pro members to sell their video productions directly to the public, eliminating the need for a middleman of sorts (even though technically Vimeo would be acting as such), as well as allowing them to name their own price and select preferred distribution countries. What's more, Vimeo says that creators are set to keep 90 percent of the earnings "after transaction costs," which, naturally, includes content sold throughout its many applications on different platforms -- including, but not limited to, Android, iOS, Windows Phone, Xbox Live and Apple TV. According to Vice President of Creative Development, Blake Whitman, there's a lot more where the adequately named Vimeo On Demand came from, as the team's "already working on another suite of creator-focused features to release in the near future."

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Source: Vimeo