Tag Archives: promotional

Sony kicks off an Xperia Ion TV ad campaign for the US, meets your daily explosion quota (video)

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Sony kicks off an Xperia Ion TV ad campaign for the US, meets your daily explosion quota

Sony isn't known for rolling out the red carpet when one of its phones arrives Stateside, although that's partly because US carrier-endorsed versions are few and far between. It clearly sees the Xperia Ion as worth the five-star treatment it's giving the rest of the 2012 Xperia line: the company is starting a rare TV ad campaign to pitch its 720p wunderkind to an American audience that might not have noticed the Ericsson badge going away. As you'd expect, the pseudo single-take spot ends up being as much a vehicle for pushing other Sony projects as it does for the Android phone in question; we hope you don't mind getting a brand overdose. With that in mind, there's more action and explosions per square capita than in any other smartphone ad in recent memory, so if you're upset that other smartphone ads are just too... peaceful, click Play and get your fill of danger.

Sony kicks off an Xperia Ion TV ad campaign for the US, meets your daily explosion quota (video) originally appeared on Engadget on Mon, 25 Jun 2012 13:24:00 EDT. Please see our terms for use of feeds.

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Rugbeer Vending Machine Must Be Tackled to Land a Brewski

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I’m sure we’ve all had put beat down on a vending machine at one point in our lives for not delivering our drink or snack after you’ve paid. Something about shaking a vending machine seems to get frustration out, and sometimes gets the product (or two) out too. Now, a beer company has developed a new vending machine for rugby fans in Argentina that they actually want you to tackle.

rugbeer

It appears the machine is padded on the sides and the only way to get it to dispense you rear is to tackle the machine. I think by tackle, they likely mean hit rather than actually take the machine all the way down NFL style. You wouldn’t want to be crushed by the machine falling on you, of course. The special beer machine was designed by creative agency Ogilvy for a beer called Cerveza Salta.

The company says that bars where the special vending machine is installed have seen an increase in purchases of beer by 25%. Something this awesome would never make it past safety regulations in the United States. And get this, a meter on the front of the machine is actually called the “pussy meter” and measures the strength of your hit. If you hit it like a puss, no beer for you.

[via PSFK via DigitalTrends]