There has been much speculation over the past couple of years about whether or not links shared on social media factor into Google’s search rankings. Up until fairly recently, Google has remained...
Contributed by Marcus Tober, CTO and Founder of Searchmetrics Since May 20th many web sites that Google deems ‘poor’ in quality will have found themselves ranking lower in search results, potentially...
A question I get asked by clients all the time is “How do I measure the ROI on my SEO campaign?” Most business owners and marketers are happy to invest heavily in SEO when the outcomes can be...
In a move sure to create shivers of apprehension in the lower levels of the web’s traffic garnering ecosystem Google has just announced that it’s rolling out Panda 4.0, the latest upgrade to the...
One of the challenges that the world of SEO presents us with is its lack of clarity. The search engines obscure their algorithms, and as a result, SEO is really a best practices game. You can learn...
When the Internet emerged more than 25 years ago, the first websites were akin to a magical land of unicorns and casinos, resplendent with scrolling marquee text, flashing lights and bright sparkles...
Recently, an individual contacted my company, threatening to build thousands of links to my website if we didn’t pay him $250. The questions you may be asking are: Why is that a bad thing? Why wouldn...
Many marketing executives fail to understand how poor online reputation management can damage their company’s sales. To that end, I spoke this week with Don Sorensen, president of Big Blue Robot, who...
Two of the main components of a strong SEO strategy are the same as they has always been: to publish high-quality content that gets read and linked to by as many people as possible (ie, quality...
SEO, like many things in life, can be really good or really bad, depending on who’s doing it. Unfortunately, there are too many people claiming to be SEO professionals who don’t seem to know much...