Elaborate Nike YouTube video has hidden Sonic Game (video)

Elaborate Nike YouTube video has hidden Sonic Game (video)

When you've got a marketing budget the size of Nike's, a few international footballers and a glossy video aren't really enough. That's why its latest "My time is now" campaign is an all out interactive spend-fest, complete with a hidden Sega Sonic the Hedgehog mini-game. The standard YouTube version (as seen over the break) isn't interactive, but head over to Nike's official channel, and it's a whole different ball game. Clicking on players slow-mos the action, bringing up player details etc., and there are nine hidden "tunnels' to find -- one of which being the Sonic game. Can you find it? Hint: look for the pitch-side adverts with go faster boot on. Your time is now...

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Elaborate Nike YouTube video has hidden Sonic Game (video) originally appeared on Engadget on Mon, 21 May 2012 01:42:00 EDT. Please see our terms for use of feeds.

Permalink Kotaku  |  sourceNike Football (YouTube)  | Email this | Comments

BlackBerry gets its game on at BBW, scores Jetpack Joyride and Sonic

BlackBerry gets its game on at BBW

One of the things BlackBerry has never really had going for it, is a deep games catalog. Now, that isn't about to change in one fell swoop, but things are about to get a lot better at BlackBerry World 2012. RIM's head of gaming, Anders Jeppsson, took to twitter to let the world know about the impressive pile of titles heading to the PlayBook and BlackBerry 10. The biggest names are certainly Jetpack Joyride, from Halfbrick (the studio behind Fruit Ninja), and Sonic the Hedgehog 4: Episode 1. Other games in the pipeline include Galaxy on Fire 2 and Star Marine, while Tomb Raider fans can get down with Lara Croft and the Guardian of Light starting today. Keep an ear out for more to hit during this week's BBW.

BlackBerry gets its game on at BBW, scores Jetpack Joyride and Sonic originally appeared on Engadget on Tue, 01 May 2012 11:23:00 EDT. Please see our terms for use of feeds.

Permalink The Verge  |  sourceAnders Jeppsson (Twitter)  | Email this | Comments

Sega streamlines US, European operations after 2011 figures predict $86 million loss

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Sega Sammy Holdings Inc. has announced that it will begin streamlining its American and European operations after posting an 7.1 billion Yen ($86 million dollar) extraordinary loss for the 2011 year. The move is expected to create a "smaller company positioned for sustained profitability" with the company planning a shift to a new "digital content" strategy. It'll cancel work on new, forthcoming titles and just concentrate on key earners like the Sonic, Football Manager and Total War franchises. There's no official word on if it'll involve job losses, but the company is setting aside 4.9 billion yen ($59.7 million) of that loss figure in order to cover the costs of the corporate reorganization. In the meantime, we're off to pour one out for one of our childhood staples.

Sega streamlines US, European operations after 2011 figures predict $86 million loss originally appeared on Engadget on Fri, 30 Mar 2012 11:07:00 EDT. Please see our terms for use of feeds.

Permalink Gamesindustry  |  sourceSega (PDF), (2) (PDF)  | Email this | Comments